Portugal’s Historic City Of Guimarães To Welcome Global Tourism Leaders For The 37th World Tourism Film Awards In December

Published on November 20, 2025

Guimarães, Portugal, will beryllium nan spotlight of nan tourism world this December arsenic it hosts nan 37th World Tourism Film Awards. The arena promises to elevate nan city’s world floor plan and service arsenic a awesome of Portugal’s increasing domiciled successful tourism and culture. Known arsenic nan birthplace of Portugal, Guimarães is not only a UNESCO World Heritage tract but besides a region rich | successful history, tradition, and modernity, making it nan cleanable mounting for this prestigious event.

In 2025, this historic city will invited professionals from crossed nan globe to observe nan best of tourism audiovisual productions, offering a level for top-tier films that beforehand destinations, products, and services. From December 4-5, nan arena will characteristic much than 4,000 promotional films from astir 50 countries, vying for nickname successful categories specified arsenic City Promotion, Country Promotion, and Tourism Services.

The World Tourism Film Awards successful Guimarães marks nan opening of an breathtaking caller section for Portugal arsenic a premier tourism destination, particularly for its bluish regions. The arena will showcase nan country’s singular cultural heritage while emphasizing nan domiciled of sustainable tourism practices successful nan modern world.

A Historic Celebration of Tourism Audiovisual Excellence

The World Tourism Film Awards is nan leading world competition dedicated to tourism audiovisual content, and Guimarães has been selected to big this globally important event. The charismatic awards ceremonial will return spot astatine nan Teatro Jordão, bringing together imaginative agencies, accumulation companies, media representatives, and tourism professionals from crossed nan world.

Guimarães has ne'er hosted this prestigious arena before, making it a historic occasion for some nan metropolis and nan country. The arena will admit the champion tourism films crossed various categories and will coming typical awards, specified arsenic nan Tourism Press Award and nan GreenWorking Awards. This twelvemonth marks nan preamble of nan GreenWorking Awards, which will attraction connected rewarding productions aligned pinch nan principles of responsible and sustainable tourism.

The Role of Guimarães successful Promoting Sustainable Tourism

As nan birthplace of Portugal and a metropolis filled pinch historic landmarks, Guimarães serves arsenic nan perfect big metropolis for an arena that celebrates innovation, sustainability, and tourism excellence. Recognized for its rich | history and its ambition to beryllium environmentally responsible, Guimarães is connected way to go nan 2026 European Green Capital, an grant that highlights nan city’s efforts successful urban sustainability.

The arena will besides characteristic expert panels and networking sessions, wherever participants tin prosecute pinch manufacture leaders, filmmakers, and tourism trading professionals. The collaboration betwixt nan International Committee of Tourism Film Festivals (CIFFT) and Tourism Porto & North ensures that Guimarães will supply a prestigious stage for these discussions.

A Key Moment for Portugal’s Northern Region

Guimarães is located successful nan north of Portugal, a region known for its rich earthy beauty and historic significance. The determination to big nan World Tourism Film Awards successful this metropolis reflects nan expanding value of Northern Portugal successful nan world tourism scene. The region’s diverse landscapes, from its lush forests to its picturesque villages, connection a unique appeal to visitors seeking some cultural experiences and natural beauty.

Portugal’s bluish region is besides renowned for its gastronomy, architecture, and innovative industries, making it an appealing destination for some leisure and business travelers. The World Tourism Film Awards will further item these attributes, promoting nan region arsenic a top-tier destination for world visitors.

International Participation astatine nan World Tourism Film Awards

This year’s ceremonial will pull tourism professionals and media from crossed nan globe. The participating countries see awesome tourism markets specified arsenic Spain, Switzerland, Sweden, Poland, Austria, Bosnia and Herzegovina, Colombia, nan United Kingdom, Germany, Greece, and Morocco, among others. The global collaboration and networking fostered during this arena will strengthen relationships wrong nan tourism manufacture and promote early partnerships betwixt destinations, accumulation companies, and trading agencies.

Every year, nan CIFFT Circuit receives complete 4,000 films from astir 50 countries, each promoting tourism destinations and services. The arena is simply a cardinal opportunity to admit excellence successful nan creation of audiovisual contented that inspires travelers and showcases nan diverseness and richness of world tourism.

The GreenWorking Awards: A Step Towards Responsible Tourism

For nan first time, nan GreenWorking Awards will beryllium introduced to nan World Tourism Film Awards. This caller category, created successful collaboration pinch nan Spanish agency Normmal and supported by nan World Tourism Organization (UN Tourism), will item tourism audiovisual productions that adhere to nan principles of responsible tourism. The GreenWorking Awards purpose to beforehand films that showcase eco-friendly practices, sustainable tourism initiatives, and nan conservation of taste heritage.

This summation reflects nan increasing value of sustainability successful world tourism and underscores nan committedness of nan World Tourism Film Awards to recognizing useful that animate responsible travel. It besides signals a broader inclination successful nan manufacture towards much eco-conscious and culturally sensitive tourism marketing.

Networking and Knowledge Sharing Opportunities

The World Tourism Film Awards supply much than conscionable a glamorous ceremony. Over nan people of 2 days, participants will person nan opportunity to be expert panels and networking sessions. These discussions will screen cardinal topics successful tourism marketing, destination promotion, and nan domiciled of audiovisual media successful shaping nan early of nan tourism industry.

By bringing together apical professionals from crossed nan tourism and movie industries, nan arena will facilitate valuable knowledge exchange and animate innovative ideas for promoting world recreation destinations. Additionally, nan event’s attraction connected creative industries and communication strategies will supply attendees pinch insights into nan latest trends and technologies shaping nan early of tourism marketing.

Guimarães: A City Steeped successful History and Culture

Guimarães, often referred to arsenic nan “cradle of Portugal”, is simply a metropolis that embodies nan rich | history of nan nation. As nan birthplace of nan first King of Portugal, Afonso I, Guimarães boasts an array of historical landmarks and cultural attractions. Its medieval architecture, cobblestone streets, and timeless charm make it a must-visit destination for history lovers and taste enthusiasts.

The city’s humanities value is reflected successful its nickname arsenic a UNESCO World Heritage site. Visitors tin research its ancient castles, palaces, and churches, each telling a communicative of Portugal’s early days. The Teatro Jordão, nan venue for nan awards ceremony, is itself a testament to nan city’s artistic heritage and will connection a fitting backdrop for nan ceremony of world tourism cinema.

The Future of Tourism successful Portugal: A Strategic Opportunity

The World Tourism Film Awards successful Guimarães will play a pivotal domiciled successful further promoting Portugal’s tourism manufacture connected nan world stage. The arena underscores nan country’s committedness to sustainable tourism and its expertise to pull high-profile world events. By hosting this prestigious grant ceremony, Guimarães will fortify its estimation arsenic a leading taste and tourism destination.

The collaboration betwixt Guimarães, Tourism Porto & North, and nan CIFFT will create a lasting bequest for nan region and further solidify Portugal’s position arsenic a key player successful nan world tourism market. As nan arena draws world attraction to nan city’s historical significance, it will besides supply a level for early collaborations, partnerships, and opportunities for invention successful tourism trading and communication.

Conclusion

Guimarães, Portugal, will beryllium nan cleanable shape for nan 37th World Tourism Film Awards, celebrating nan very champion of tourism audiovisual productions. This landmark arena not only highlights nan city’s rich | history and taste practice but besides emphasizes nan increasing domiciled of Portugal’s bluish region successful nan world tourism sector. By promoting sustainable practices and offering valuable networking opportunities, nan arena will service arsenic a stepping chromatic towards a much innovative and responsible early for world tourism.