Portland’s New Hell Yes Jewellery Line Boosts Local Tourism

Published on October 29, 2025

The Hell Yes collection, designed to recapture nan tone of Portland, Oregon, and nan principle of nan city, is dissimilar thing Portland has ever seen. The postulation is designed by a Portland based Betsy and Iya. The postulation supports respective section nonprofit organizations which thief nan Portland community, while simultaneously capturing nan eyes of locals and visitors pinch its breathtaking medallions and keychains that item nan astir cardinal elements of nan city. Betsy Iya and Portland person now successfully reclaimed principle of nan metropolis pinch nan collection, now representing nan pridefulness and resilience of Portland.

The postulation is simply a bold retort to Portland’s somewhat stigma, which has been mostly fueled by nan nationalist media. The run motto for nan collection, they called it hell. We telephone it home, perfectly captures nan tone of nan collection. The postulation besides intends to redefine nan word hellhole and switch it pinch a consciousness of pridefulness pinch a organization that it serves. The imaginative postulation serves beyond a trading run by also, appealing to nan city’s rich | tourism manufacture and allowing nan visitors to freely interact pinch nan metropolis Portland and its community.

A Collaborative Effort: Handcrafted pinch Love

The Hell Yes Collection was designed wholly by Portlanders, from its first conception to nan last casting process. Betsy and Iya, a institution founded successful 2008, is known for its committedness to blending bold creation pinch sustainable business practices. The jewellery is handcrafted successful nan company’s Portland workplace utilizing materials for illustration polished brass, sterling silver, and 14k gold. This committedness to section accumulation ensures that each portion is not only a awesome of Portland’s resilience but besides a merchandise that straight supports nan city’s economy.

Each creation wrong nan postulation represents an facet of Portland’s identity. The Rose positive Hell Yes medallion honours nan city’s moniker arsenic nan City of Roses, symbolising its beauty and maturation contempt challenges. Another design, Peace positive Hell Yes, speaks to nan city’s ongoing committedness to bid and unity, while Heart positive Portland encapsulates nan diverseness and unity of nan community, showcasing Portland’s rich | taste landscape. Visitors to nan metropolis tin now return location a portion of this story, a tangible practice of Portland’s enduring character.

A Boost to Local Tourism and Community Support

The Hell Yes Collection is much than conscionable a jewellery statement it’s a connection of support for Portland’s tourism manufacture and section community. Proceeds from each waste are directed to 4 section nonprofit organisations focused connected strengthening nan metropolis from within. These organisations activity successful areas specified arsenic societal justice, biology sustainability, and organization building, and their efforts align pinch Portland’s values of inclusivity and resilience. The collaboration underscores nan city’s committedness to supporting its residents while besides enhancing its entreaty arsenic a tourer destination.

Portland’s position arsenic a starring destination for travellers has grown successful caller years, pinch visitors drawn to its unsocial blend of outdoor recreation, arts, culture, and culinary delights. As tourism continues to thrive, initiatives for illustration nan Hell Yes Collection not only connection visitors an opportunity to return location a portion of Portland but besides thief foster a consciousness of relationship betwixt visitors and locals. By supporting nan collection, visitors lend to nan city’s future, ensuring that Portland remains a vibrant and thriving organization for years to come.

Portland’s Growing Appeal to Tourists

Portland, often described arsenic a quirky and imaginative hub, has agelong been a celebrated destination for visitors seeking a unsocial municipality experience. Known for its lush greenery, eco-conscious mindset, and artsy vibe, nan metropolis attracts visitors from each walks of life. Portland’s tourism manufacture has seen dependable growth, pinch much and much group drawn to its unique characteristic and innovative spirit.

With initiatives for illustration nan Hell Yes Collection, Portland is not conscionable maintaining its position arsenic a must-visit destination but is actively engaging pinch some its residents and visitors to create a stronger, much connected community. Tourists are not only experiencing nan beauty and charm of nan metropolis but are besides becoming portion of its travel towards sustainability and taste celebration.

Overview

Beyond conscionable being a jewellery line, The Hell Yes Collection stands arsenic a testament to Portland’s enduring tone and vitality. The collection’s trademark pieces observe nan city’s beardown consciousness of aforesaid and helps specified community-focused section partners arsenic nan Portland Art Museum. This postulation saliently reflects nan history, culture, and values of Portland, and successful nan process, Portland’s occurrence arsenic a tourism city. Portland’s collection’s unsocial handcrafted pieces make a sojourn to nan metropolis worthwhile.