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ZDNET's cardinal takeaways
- Pinterest launched a beta type of its AI-powered shopping assistant.
- Pinterest Assistant uses your erstwhile app behaviors to find caller items.
- The characteristic is disposable to US users aged 18 and above, pinch wider readiness to follow.
Instead of spending hours scrolling done your Pinterest provender looking for nan cleanable decor inspiration, outfit idea, nail set, aliases tattoo idea, you tin inquire Pinterest's caller AI-powered adjunct to find precisely what you're looking for.
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Pinterest Assistant uses your saves, boards, collages -- and those of different users pinch akin tastes -- to find posts that lucifer your interests and style. According to Pinterest, Pinterest Assistant differs from different chatbots because users don't request to cognize what they're looking for to find it. Instead, Pinterest Assistant offers "visual, personalized and proactive recommendations."
How does it work?
Pinterest says it gathers accusation from users' interests to provender its ocular find instrumentality called Taste Graph, which provides AI-powered recommendations to users. Pinterest claims its AI shopping adjunct is "visual-first," utilizing real-time, conversational descriptors to present personalized recommendations to shoppers.
To much intimately replicate real-life shopping experiences, users tin verbally relay their requests to Pinterest Assistant. For example, Pinterest says, users tin inquire nan Assistant questions like, "Show maine vacation statement dresses that fresh my style."
Pinterest Assistant is disposable successful beta to users aged 18 and supra successful nan US. Wider readiness is planned for nan coming weeks and months, according to Pinterest.
Pinterest isn't nan only online shopping level to research AI-powered hunt results, making shopping easier for customers. Amazon Lens enables users to constituent their camera astatine a merchandise and person akin products listed connected Amazon, arsenic good arsenic suggested questions and merchandise summaries. Another Amazon shopping tool uses AI to curate recommended items based connected your shopping history and individual preferences.
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Walmart and Sam's Club precocious announced a business pinch OpenAI to merge ChatGPT into shoppers' shopping experiences, offering personalized point recommendations and market database planning.
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