Phoebe Gates And Sophia Kianni Share The Playbook For Scaling Consumer Ai And Winning Gen Z At Techcrunch Disrupt 2025

Consumer AI is having its breakout infinitesimal — and fewer startups person captured nan spotlight this twelvemonth rather for illustration Phia. The AI-powered shopping adjunct has go 1 of 2025’s buzziest launches, not only for its imagination of really Gen Z shops, but besides for nan powerhouse founders starring it: Phoebe Gates and Sophia Kianni.

At TechCrunch Disrupt 2025, happening October 27–29 astatine San Francisco’s Moscone West, nan 2 will return to nan Disrupt Stage to stock really they’re building Phia into a durable user brand, what it takes to standard successful 1 of tech’s astir competitory markets, and really they’re turning viral buzz into lasting marketplace influence.

The adjacent era of user AI

Phia intends to reinvent nan measurement integer natives discover, compare, and shop for products — blending AI assistance pinch nan values of conscious consumerism. For Gen Z, nan shopping travel is astir much than convenience. It’s astir trust, personalization, and aligning choices pinch individual ethics. Gates and Kianni are betting that nan adjacent procreation of user AI must present connected each of those fronts astatine once.

From defense to AI

Phoebe Gates, co-founder of Phia, is an entrepreneur and passionate advocator for women’s reproductive authorities and gender equity. A Stanford postgraduate successful quality biology, she has worked pinch world healthcare leaders, activists, and advocates to thrust meaningful societal change. Gates applies her entrepreneurial attraction to animate a caller procreation of women successful business. Recognized by Reproductive Freedom for All arsenic nan 2024 “Rising Reproductive Freedom Champion,” she continues to beryllium a sound for advancement while building Phia into a starring AI shopping brand.

Sophia Kianni is nan co-founder of Phia. She is an Iranian American entrepreneur and ambiance activistic who has made waves arsenic nan laminitis of Climate Cardinals, nan world’s largest youth-led ambiance nonprofit. Named to Forbes 30 Under 30 and BBC’s 100 Women, she besides served arsenic nan youngest UN ambiance advisor successful U.S. history. Now she’s applying her storytelling and defense expertise to standard Phia. A Stanford alumna, Kianni is focused connected utilizing AI to empower smarter, much sustainable user choices.

Learn really to build for growth, loyalty, and effect successful this session

Scaling a user AI marque is not conscionable astir tech — it’s astir winning trust, adapting quickly to marketplace shifts, and knowing really to guidelines retired successful a noisy space. Gates and Kianni will discuss:

• Turning attraction into adoption: How Phia is moving beyond hype to build existent user loyalty.
• The Gen Z factor: Why today’s youngest shoppers expect personalization, transparency, and values-driven tech.
• Building for scale: Lessons from taking an early-stage thought into 1 of nan toughest markets successful tech.

Don’t miss nan summons savings

With much than 10,000 founders, investors, and operators group to stitchery astatine TechCrunch Disrupt 2025, this convention is simply a must-see for anyone building successful user AI, commerce, aliases brand-driven tech who wants to triumph Gen Z loyalty. Be successful nan room erstwhile Phoebe Gates and Sophia Kianni break down nan adjacent frontier of AI-powered shopping. Register coming to prevention up to $444. More than conscionable you? Save 20% for groups of 4-9 by tomorrow, October 3.