Philippine Airlines partners With australia’s Think Hq to Transform The philippines into The Ultimate Travel Hotspot For Aussies!

Published on October 8, 2025

In an breathtaking caller development, Think HQ has been appointed arsenic nan charismatic Australian agency partner for Philippine Airlines. This assignment follows a competitory pitch, marking nan opening of a move collaboration betwixt nan 2 entities. Think HQ will spearhead a comprehensive, dual-focused run aimed astatine boosting Philippine Airlines’presence successful the Australian recreation market. The run is designed to position the Philippines as a premier destination for Australian travelers, while besides rekindling nan airline’s relationship pinch the Filipino-Australian community, who person a long-standing enslaved pinch nan carrier.

The afloat integrated run will beryllium multifaceted, covering paid, earned media, and influencer activities, each designed to resonate pinch a wide assortment of audiences. Additionally, nan run will highlight Philippine Airlines’ extensive world network, including destinations across North America and Asia, inviting Australian travelers to research much world options.

Promoting nan Philippines arsenic a Must-Visit Destination

As portion of its mission, Think HQ will spotlight the Philippines as a top-tier holiday destination for Australian tourists. The run will attraction connected nan country’s rich | offerings of culture, beaches, adventure, and nightlife—all attributes that entreaty to today’s discerning travelers. The airline’s direct flights from cardinal Australian cities specified as Sydney, Melbourne, Brisbane, and Perth will beryllium prominently featured. These cities are captious touchpoints for Australian travelers seeking easy entree to nan archipelago, pinch connections to complete 30 destinations wrong nan Philippines itself.

The increasing cultural momentum surrounding the Philippines has led to a increasing buzz astir nan state arsenic a recreation destination. As Australian travelers displacement their attraction from distant, long-haul trips to much affordable and culturally rich | destinations closer to home, the Philippines presents a timely and charismatic option. The run will pat into this increasing inclination and position nan Philippines arsenic an accessible and divers destination.

Targeting Filipino-Australians pinch a Community-Centered Approach

In summation to attracting caller visitors, Think HQ will besides activity connected reconnecting Filipino-Australian communities with Philippine Airlines. The increasing number of hose options disposable for recreation to Southeast Asia has led to accrued title successful nan market, making it important for Philippine Airlines to re-establish beardown bonds pinch its loyal customers. By emphasizing nan airline’s cultural significance for Filipino-Australians, Think HQ will attraction connected strengthening brand loyalty among this cardinal demographic.

The run will characteristic messaging tailored to the Filipino-Australian community, speaking to themes of homecoming and connection. This attack will observe the Filipino diaspora, which is 1 of nan first of its benignant successful Australia, marking an important infinitesimal successful nan practice of multicultural communities successful tourism marketing.

Expertise successful Multicultural Engagement

Think HQ’s deep knowledge of engaging pinch multicultural communities is 1 of nan cardinal factors that group it isolated successful executing this campaign. The agency’s in-house capabilities, which include language services and imaginative expertise, make it uniquely positioned to trade campaigns that speak straight to Australia’s divers population. Jen Sharpe, nan laminitis and managing head of Think HQ, expressed excitement astir nan partnership, noting that their cultural insights would beryllium integral successful reaching Australian travelers who whitethorn not yet person considered nan Philippines arsenic their adjacent vacation destination. The campaign’s purpose is to animate Australians to acquisition the warmth of Filipino hospitalityfirsthand.

Supporting nan Campaign Through PR and Local Adaptation

Think HQ will besides play a captious domiciled successful promoting the Philippine Airlines campaign through public relations (PR)efforts and adapting world trading assets to fresh nan Australian market. The media bargain will beryllium handled by Benedictus, a media agency partner, ensuring that nan run reaches nan due target audiences crossed various platforms.

Philippine Airlines’ Vice President of Marketing, Alvin Miranda, commented connected nan partnership, highlighting nan value of a regionally-focused and community-led marketing strategy. Miranda explained that by tapping into local insights and building authentic connections with key audiences, nan hose is already seeing affirmative results from nan collaboration with Think HQ. He besides mentioned that with over 360,000 Australians expected to sojourn nan Philippines by 2026, nan run is launching astatine nan cleanable clip to reintroduce nan country’s unsocial offerings to Australian travelers.

Multi-Channel Media Strategy

The advertising and media strategy for this run will span a scope of channels. Paid media will see power spots and out-of-home (OOH) advertising, specified as billboards and street furniture in cardinal markets serviced by Philippine Airlines. This wide visibility will guarantee that nan connection reaches imaginable travelers astatine aggregate touchpoints, including those who whitethorn not beryllium actively considering the Philippines as a vacation destination.

In summation to accepted paid media, nan run will leverage earned media opportunities successful the lifestyle, travel, and multicultural press. Influencer partnerships will beryllium a cardinal constituent of this effort, pinch influencers crossed platforms specified as Instagram, TikTok, and YouTube helping to showcase nan divers experiences that the Philippines has to offer. These influencers will not only item nan destination but besides promote their followers to acquisition nan beauty of the Philippine Islands.

Visual and Copy Assets for Effective Storytelling

The run will besides create and distribute visual and transcript assets designed to showcase the Philippines in a compelling way. These assets will stress nan country’s stunning landscapes, rich | culture, and lukewarm hospitality, each of which are cardinal trading points for Australian travelers. Cross-promotional opportunities will beryllium explored with travel platforms and community events, further expanding nan campaign’s reach.

A Bright Future for Philippine Airlines successful Australia

With over 360,000 Australians forecasted to sojourn the Philippines by 2026, Philippine Airlines is strategically positioning itself to seizure a important information of this increasing market. By moving with Think HQ, nan hose is tapping into nan agency’s expertise successful multicultural trading and creating an effective, localized run to prosecute Australian audiences. The business will thief strengthen Philippine Airlines’ beingness successful nan Australian marketplace and build lasting connections pinch travelers from a divers scope of backgrounds.