Phd Hotels Expands Portfolio With Acquisition Of Aloft Birmingham Soho Square, All You Need To Know

Published on October 2, 2025

PHD Hotels expands portfolio pinch acquisition of Aloft Birmingham Soho Square and nan announcement has been positioned arsenic a defining infinitesimal for nan company’s growth. The acquisition of Aloft Birmingham Soho Square by PHD Hotels reflects a clear attraction connected strengthening beingness successful Birmingham while expanding portfolio successful high-value destinations. The property, now nether nan PHD Hotels umbrella, brings Aloft Birmingham Soho Square into a wider web of modern hospitality assets. With this acquisition, nan portfolio of PHD Hotels expands strategically and Aloft Birmingham Soho Square is recognized arsenic a captious summation successful a marketplace that continues to thrive. The acquisition strengthens marque presence, while nan description of nan portfolio illustrates PHD Hotels’ ambition to present value experiences. Through this acquisition of Aloft Birmingham Soho Square, nan institution demonstrates really portfolio maturation and location finance are being actively aligned.

A Strategic Expansion successful nan Southeast

The acquisition of Aloft Birmingham Soho Square has been positioned arsenic portion of PHD Hotels’ semipermanent maturation plan. The strategy has been designed astir nan acquisition of well-located, high-quality properties successful move Southeastern markets. Through this addition, nan institution has reinforced its nonsubjective of sustainable description while diversifying its portfolio pinch properties that committedness enduring value.

The company’s president, Christopher Chavis, stated that nan determination aligned pinch PHD Hotels’ imagination of securing assets pinch beardown imaginable successful markets that harvester business vitality and organization appeal. The move was described arsenic a important milestone successful broadening nan group’s footprint crossed Alabama and nan surrounding region.

Location and Community Connections

The Aloft Birmingham Soho Square is situated conscionable 4 miles from downtown Birmingham, offering easy entree to some leisure and firm hubs. The spot is located wrong nan mixed-use Soho Square development, a destination known for walkable streets, boutiques and restaurants that support section enterprise.

Proximity to attractions specified arsenic nan Birmingham Zoo, Birmingham Botanical Gardens and Homewood Central Park adds to nan hotel’s entreaty for leisure travelers. The spot is besides adjacent to starring institutions including Samford University, nan University of Alabama astatine Birmingham and nan Birmingham-Jefferson Convention Complex, making it a strategical prime for corporate, world and event-related travel.

The Soho Square territory itself has been highlighted arsenic an area of taste vibrancy, bringing together section businesses, intermezo options and a increasing residential community. These elements person made nan location an charismatic guidelines for hospitality growth.

Features and Guest Offerings

Aloft Birmingham Soho Square features a scope of impermanent amenities tailored to some business and leisure segments. The edifice provides elastic gathering spaces suitable for firm functions, an indoor swimming excavation for relaxation and a 24-hour fittingness halfway to meet wellness needs.

Guests are besides served by nan Re:fuel grab-and-go snack barroom and nan W XYZ Bar, a societal abstraction known for trade cocktails and unrecorded music. These offerings bespeak nan Aloft brand’s attraction connected combining convenience pinch vibrant, community-driven experiences that entreaty to modern travelers.

Recognition of Collaboration

Acknowledgment was extended by PHD Hotels to Hunter Hotel Advisors for their domiciled successful bringing nan acquisition to completion. Special nickname was directed toward Tim Osborne for his marketplace expertise and master guidance, which were cited arsenic cardinal to ensuring nan transaction’s success.

By adding Aloft Birmingham Soho Square, PHD Hotels has enhanced its portfolio pinch a strategically located plus that combines organization integration pinch brand-specific amenities. The acquisition has demonstrated nan company’s ongoing attraction connected maturation and its committedness to contributing to Birmingham’s evolving hospitality landscape.

Image Credit- Hunter Hotel Advisors