Peru’s New Tourism Campaign Targets South Korea, Showcasing Machu Picchu And More

Published on October 7, 2025

To fortify its tourism initiatives successful South Korea, Peru has launched “My Peru Story 2: A New Adventure” done PromPeru, nan Commission for nan Promotion of Peru for Export and Tourism. This inaugural intends to item nan rich | civilization and earthy diverseness of Peru successful nan hopes of expanding nan watercourse of visitors from South Korea, improving nan South Korean tourism marketplace successful Peru.

Peru utilizes a operation of videos, societal media, and an interactive website to fortify its lawsuit for South Korean tourists. The run focuses connected South Korea’s tech-savvy Generation X, Millennials, and high-spending Baby Boomers.

Highlighting Peru’s Iconic Attractions
The cornerstone of nan “My Peru Story 2” run is simply a captivating video that follows 2 celebrated South Korean influencers, singers Stella Jang and Yewon Jung, connected their travel done immoderate of Peru’s astir celebrated destinations. These influencers bring their ain unsocial charm to nan project, providing relatable and individual experiences that entreaty to their immense fanbase successful South Korea.

The video features nan influencers arsenic they research nan iconic sights of Peru, including nan Machu Picchu Sanctuary, nan mysterious Nasca Lines, nan lush Amazon rainforest, and nan historical halfway of Lima. These locations are not only visually stunning but besides rich | successful taste and humanities significance, offering a assortment of experiences that item Peru’s multifaceted tourism offerings.

By including these recognizable figures successful nan campaign, PromPeru efficaciously taps into nan power of societal media personalities, leveraging their expertise to animate and prosecute viewers. This attack is aimed astatine sparking liking and creating a desire for recreation to Peru, peculiarly among nan South Korean millennial and Generation X demographics.

A Multifaceted Approach: Social Media, Video Content, and Interactive Experiences
In summation to nan promotional video, PromPeru’s run utilizes a broad integer strategy to prosecute South Korean audiences. The run includes targeted societal media posts, interactive web content, and elaborate accusation astir Peru’s tourism offerings. These efforts are designed to not only amended imaginable travelers astir Peru’s divers attractions but besides create an engaging and immersive experience.

The interactive website plays a cardinal domiciled successful nan campaign, offering visitors nan chance to virtually research nan places visited by nan South Korean influencers. Users tin entree information, photos, and descriptions of iconic Peruvian destinations, including cultural, natural, and gastronomic landmarks. The website serves arsenic a one-stop portal for each things Peru, providing an intuitive and breathtaking level for users to scheme their adjacent adventure.

A Contest to Further Engage South Korean Tourists
As portion of nan campaign, PromPeru has besides introduced a title that offers a expansive prize of a travel for 2 to Peru. This title is aimed astatine incentivizing information and expanding engagement pinch nan campaign’s online platform. By providing a tangible reward, PromPeru encourages South Koreans to interact pinch nan campaign, study much astir nan country, and perchance book their ain trips.

The title is an fantabulous measurement to make buzz and excitement surrounding nan campaign. It besides gives PromPeru nan opportunity to cod valuable information from South Korean consumers, enabling nan tourism committee to amended understand nan preferences and recreation behaviors of this emerging market.

Tourism Goals and Market Focus: High-Spending Travelers
PromPeru’s attraction connected attracting South Korean visitors is portion of a larger strategy to position Peru arsenic a apical world destination. South Korea is viewed arsenic a strategical marketplace for nan promotion of Peruvian tourism, pinch a precocious imaginable for maturation successful position of some visitant numbers and tourism revenue. The South Korean tourism marketplace is highly competitive, and nan occurrence of nan “My Peru Story 2” run could person a important effect connected Peru’s tourism assemblage successful nan coming years.

One of nan cardinal targets of this inaugural is nan high-spending conception of South Korean travelers. Millennials and Generation X are known for their liking successful world travel, and they are progressively seeking retired unsocial and off-the-beaten-path destinations that connection some escapade and taste immersion. By targeting these groups, PromPeru intends to bring successful visitors who will not only research Peru’s iconic sights but besides lend to nan section system by spending connected premium services specified arsenic guided tours, luxury accommodations, and gourmet eating experiences.

The Baby Boomer procreation is different important demographic for Peru. While their recreation style whitethorn disagree from younger generations, Baby Boomers are often higher spenders during their trips. The run highlights nan entreaty of Peru’s taste and earthy offerings to this group, emphasizing nan country’s rich | heritage, divers landscapes, and relaxing experiences. With an mean expenditure of US$1,353 and an eight-night stay, Baby Boomers are expected to make a important economical publication to nan tourism assemblage successful Peru.

Expanding Peru’s International Tourism Profile
PromPeru’s promotional efforts spell beyond conscionable South Korea; they are portion of a broader inaugural to summation Peru’s visibility connected nan world tourism map. As 1 of nan world’s apical taste and escapade tourism destinations, Peru has overmuch to connection to world travelers. From nan ancient Inca sites of Cusco and Machu Picchu to nan pristine beaches and Amazon rainforest, Peru is simply a state rich | successful history, culture, and earthy beauty.

In summation to taste tourism, Peru’s gastronomy has go an progressively important tie for tourists, pinch nan country’s culinary segment gaining world acclaim. The “My Peru Story 2” run taps into this increasing liking successful gastronomic tourism, showcasing Peru arsenic a spot wherever travelers tin indulge successful world-class nutrient and wine, on pinch its taste and escapade tourism offerings.

Strategic Partnerships and Collaboration
PromPeru’s efforts are supported by respective world organizations, including UNESCO and UN Tourism, which thief raise world consciousness of Peru’s tourism offerings. By partnering pinch cardinal players successful nan tourism industry, PromPeru is ensuring that its campaigns scope a wide assemblage and animate much travelers to take Peru arsenic their adjacent destination.

The Future of South Korean Tourism to Peru

PromPeru is harnessing nan innovative powerfulness of nan “My Peru Story 2” activity pinch nan purpose of capturing nan South Korean tourism market. South Korea has been a buzzing marketplace for imaginable tourism for Peru. Implementing nan “My Peru Story 2” inaugural PeruPro allows South Korea to summation a first-hand knowing of Peru’s beautiful tourism offerings. Furthermore, nan inaugural provides South Korea pinch nan opportunity to summation a knowing of Peru’s nationalist identity. The usage of integer platforms allows attraction connected imaginable tourism sectors that stay untapped. Thus, nan inaugural is simply a precursor to awesome tourism advancement for Peru.

Peru, done due collaborations, is group to summation a fervent South Korean clientele. South Korea is instrumental for Peru for strategical and marketplace reasons.