Perplexity To Pay Snap $400m To Power Search In Snapchat

Snap said connected Thursday that it has signed a woody to merge Perplexity’s AI hunt motor straight wrong Snapchat. As portion of nan deal, Perplexity will salary Snap $400 cardinal successful rate and equity.

The woody gives Perplexity vulnerability to much than 940 cardinal Snapchat users, who will get answers from its AI motor erstwhile they inquire questions to nan company’s My AI chatbot.

The caller characteristic will beryllium integrated into nan app’s interface early adjacent year. Snap said it will commencement signaling gross from this woody from 2026.

The woody was announced alongside Snap’s Q3 2025 results. The institution reported gross of $1.51 billion, up 10% from a twelvemonth earlier, though it narrowed its nonaccomplishment to $104 cardinal from $153 cardinal a twelvemonth ago. The institution said its subscription tier, Snapchat+, now has much than 17 cardinal users.