Perplexity Has Cooked Up A New Way To Pay Publishers For Their Content

Perplexity is launching a caller revenue-sharing scheme for publishers that will salary them each clip its AI assistants usage an article to reply a question, The Wall Street Journal reports. Perplexity is launching nan scheme (and partially paying for it) pinch a caller Comet Plus subscription that gives subscribers entree "to premium contented from a group of trusted publishers and journalists."

Comet Plus costs $5 per month, and based connected Perplexity's description, it's chiefly designed to relationship for nan actions its Comet Agent (included successful nan Comet browser) takes connected websites, which aren't considered successful existing patient deals. "When you inquire Perplexity to synthesize caller sum of an manufacture trend, that's indexed traffic," nan institution writes. "When Comet Assistant scans your almanac and suggests articles applicable to your day’s meetings, that's supplier traffic."

The company's existing Publisher Program, which counts publications for illustration TIME and Fortune arsenic participants, shares advertisement gross based connected nan postulation a Perplexity hunt is stealing distant by providing a summary of an article. The money shared done Comet Plus will presumably relationship for what's mislaid erstwhile an AI supplier visits a webpage connected your behalf, zooming past ads you'd usually spot aliases hear.

Publishers will get 80 percent of nan gross of Comet Plus, according to Perplexity, pinch nan remaining 20 percent allocated to "compute." The Wall Street Journal writes that Perplexity will initially salary participating publishers retired of a "$42.5 cardinal gross pool" that will grow complete time, presumably arsenic sign-ups turn for Comet Plus, and nan Comet web browser becomes disposable to much people. That starting sum apt takes into relationship Perplexity's existing Pro and Max subscribers, who will person Comet Plus arsenic portion of their subscriptions and are paying into nan revenue-sharing strategy by default.

It sounds generous connected its face, and possibly pinch a ample capable measurement of subscribers it will be, but 80 percent of $5 is $4. That's $4 that will presumably unlock unlimited entree to a publication's full room of content. Most newspapers complaint anyplace from $20 to $30 per period to entree each of their articles. Why would they settee for less?

It's not clear if this scheme replaces Perplexity's existing Publisher Program, aliases will beryllium alongside it. It's besides difficult to opportunity if not paying for Comet Plus will alteration nan value of responses you person successful Comet aliases Perplexity. Engadget has contacted Perplexity for much accusation and will update this article if we perceive back.

Perplexity apt wouldn't beryllium exploring caller revenue-sharing plans if it hadn't already been caught plagiarizing articles successful nan first place. The institution wants its agentic browser to beryllium a success, and that ideally requires a definite magnitude of information from nan group who create nan articles, images, and videos agents browse. It remains to beryllium seen if Comet Plus is nan benignant of statement that will make publishers play ball.