Pata Joins Forces With Adara To Drive Data-driven Tourism Growth Across Asia Pacific

Published on September 24, 2025

The Pacific Asia Travel Association (PATA) has officially announced a strategical two-year business pinch Adara, a RateGain Company, renowned for its ethically originated traveller information and analytics solutions. This collaboration marks a important measurement toward enhancing nan Asia Pacific visitant system done precocious data-driven strategies and actionable insights.

Under this partnership, PATA and Adara purpose to fortify engagement pinch governments, National Tourism Organisations (NTOs), and manufacture stakeholders by providing reliable and broad traveller intelligence. By leveraging Adara’s information capabilities, nan organisations will empower tourism leaders to make informed decisions that thrust sustainable maturation and heighten visitant experiences crossed nan region.

PATA CEO Noor Ahmad Hamid commented connected nan recently established partnership, stating, “This transformative collaboration pinch Adara, a long-standing and weighted personnel of our Association, underscores our shared committedness to empowering destinations and authorities bodies crossed nan PATA network—and nan wider Asia Pacific recreation and tourism industry—with nan intelligence and devices needed to style effective strategies. “

He added, “This important business strengthens nan corporate capabilities of our members, arsenic PATA remains dedicated to advancing intelligence-driven collaboration. We sincerely convey Adara for this partnership, which will create communal worth and present lasting benefits to our rank and nan manufacture astatine large.”

Jay Wardle, President & GM, Adara, commented: “We are delighted to partner pinch PATA to thief style nan early of recreation and tourism crossed nan Asia Pacific region. By combining PATA’s extended web pinch Adara’s permissioned first-party information and heavy analytics capabilities, we tin empower destinations, governments, and tourism organizations pinch nan insights they request to make smarter, data-driven decisions. This collaboration will not only heighten strategical readying but besides alteration much meaningful engagement pinch travelers, yet driving sustainable maturation for nan visitant economy.”

A cornerstone of nan business will beryllium nan improvement of a co-branded manufacture study focusing connected nan State of Advertising and Measurement successful Destination Management Organisations (DMOs) crossed Asia Pacific. Adara will spearhead nan investigation and analytics, while PATA will supply its endorsement, ensuring nan study reflects some master insights and location relevance. The study is slated for motorboat astatine 1 of PATA’s flagship summits, offering a high-profile level for sharing captious findings pinch manufacture stakeholders.

In summation to this report, PATA will actively beforehand Adara’s recreation trends reports done its communications channels connected a quarterly basis. This inaugural intends to support manufacture members and decision-makers updated connected emerging patterns, traveller behaviours, and marketplace shifts, enabling much agile and effective tourism strategies.

Beyond these halfway initiatives, some organisations are committed to exploring further opportunities that present tangible worth to PATA members and nan wider tourism ecosystem. Through associated projects, workshops, and knowledge-sharing initiatives, nan business seeks to create a data-driven model for enhancing destination management, trading effectiveness, and wide manufacture competitiveness.

By combining PATA’s heavy location expertise pinch Adara’s precocious analytics capabilities, nan business promises to group a caller benchmark for data-driven tourism improvement successful nan Asia Pacific. Stakeholders tin expect actionable insights that pass policy, optimise trading investments, and yet elevate nan traveller acquisition crossed nan region.

This collaboration reinforces nan value of ethical information usage and invention successful shaping nan early of tourism, offering a exemplary for really manufacture leaders tin leverage intelligence to thrust sustainable maturation and fortify nan economical effect of recreation successful Asia Pacific.

In conclusion, nan PATA-Adara business marks a pivotal infinitesimal for nan Asia Pacific tourism industry, demonstrating really data-driven insights tin toggle shape destination management, trading strategies, and visitant experiences. By combining PATA’s location expertise pinch Adara’s precocious analytics and ethically originated traveller data, nan collaboration provides a powerful model for informed decision-making, sustainable growth, and enhanced competitiveness. This business not only equips governments, NTOs, and manufacture stakeholders pinch actionable intelligence but besides sets a benchmark for responsible and impactful usage of data, ensuring nan Asia Pacific tourism assemblage continues to thrive successful an progressively move world market.