Pata Gold Award Recognizes Sands China For Transforming Macao’s Cultural Landscape

Published on September 10, 2025

Macao, a metropolis that saw tremendous economical improvement acknowledgment to wide tourism, continues to consolidate its position arsenic a taste tourism destination aft Sands China was awarded a PATA Gold Award for its bilingual untitled publication “In Search of Its Roots: An Illustrated History of Rua das Estalagens”. The grant serves to grant Sands China’s dedication to nan preservation of nan Rua das Estalagens taste legacy. The thoroughfare is historic, suggestive of Macao’s culture. The grant illustrates really firm initiatives sphere a community’s pridefulness and civilization while stimulating tourism.

Sands China’s undertaking, arsenic a portion of an equity associated task together pinch nan Macao SAR authorities and immoderate location artists, has established a caller modular for nan fusion of taste tourism and its promotion. The publication attempts to sphere nan narratives of nan builders of nan street, providing an relationship of their lifestyles, cultures, and contributions to nan municipality improvement of Macao.

Remembering Rua das Estalagens arsenic a Result of Community Efforts

The PATA Gold Awards activity to admit caller and caller ways of tourism crossed nan Asia-Pacific, pinch a attraction connected taste initiatives. Sands China’s award-winning submission was nan PATA Gold Award-winning publication: Best Printed Marketing Campaign (Industry) and drew attraction to Macao’s taste and imaginative resources.

The task involves section taste and creator professionals specified arsenic nan Macao Artist Society, writer Siguo Chen, and illustrator Shirley Lu to create a analyzable communicative integrating photographs, illustrations, oral history, and extended archival documentation. Sands China managed nan full accumulation pinch a section focus, ensuring that each step, from interviewing, translating, and editing to designing and printing, was completed successful nan region.

The task illustrates really tourism projects tin create opportunities for section organization engagement. The residents, businesses, and organization groups provided individual accounts that offered nan assemblage a real-life position of nan history of Rua das Estalagens. The publication preserves these stories while besides enhancing a organization spirit, advocating for section action to safeguard nan taste heritage.

The publication from Sands China besides serves to fortify nan taste tourism of Macao. By featuring nan historical thoroughfare successful detail, nan publication intends to augment nan acquisition resources of nan region, pinch copies being distributed to each schools and nationalist libraries wrong Macao. The younger generations will beryllium introduced to nan history of nan city, while everyone else, including nan section group and tourists, will beryllium capable to respect what nan metropolis of Macao has to connection pinch its dense and analyzable culture.

With support from nan Macao Government Tourism Office and nan Secretariat for Social Affairs and Culture, nan task resonates pinch nan broader aspirations of Macao’s tourism industry. Both agencies foster tourism pinch a grade of sustainability that showcases nan city’s taste gems and promotes tourism that is educational, participatory, and community-centered.

Community Revitalization Beyond nan Publication

Sands China’s award-winning publication is simply a portion of nan broader organization revitalization programme that was started successful September 2023. The program’s objectives see revitalizing Rua das Estalagens by attracting caller businesses to nan area and helping to prolong accepted shops while processing a self-sustaining strategy for section entrepreneurship.

The earlier Community Revitalization Series – Entrepreneurship Recruitment Programme motivated mini and medium-sized businesses to group up shop connected nan street, expanding economical activity successful nan area. Imaginative restorations of nan historical storefronts successful nan area, dressed successful caller designs, helped to sphere nan street’s bequest while enticing modern visitors. Macao is simply a metropolis wherever history, culture, and tourism thrive together.

A Framework for Cultural Tourism Sustainability

The completion of nan Sands China task illustrates really backstage corporations tin simultaneously make important strides successful nan conservation of taste assets alongside nan advancement of nan tourism industry. Sands China worked pinch governmental agencies, section creators, and nan nationalist to nutrient a humanities trading archive of Macao.

This publication, which documents and promotes Macao, Pembroke, on pinch nan PATA Gold Award, besides complements nan company’s signature branding endeavours pinch organization action, taste advocacy, and responsible tourism successful a much affirmative light. Internationally, Macao has been capable to showcase its taste richness and innovative dynamism done nan city’s communicative framework, enhancing nan world cognition of nan metropolis arsenic a balanced tourism hub that honors its history.

Conclusion

The Rua das Estalagens has been transformed into a awesome of taste pridefulness and a organization celebration, acknowledgment to Sands China’s bilingual publication. This successful task offers a exemplary to different cities that wish to beforehand tourism while preserving their unsocial culture. This task garners nan appreciation of nan residents, merchants, and artists to springiness humanity to nan history of Macao, while ensuring that it is documented for posterity.

The publication of Sands China and nan PATA Gold Award is simply a reflection of nan city’s rich | taste practice arsenic good arsenic Sands China’s committedness to offering enhanced experiences to visitors and preserving history.