Paris Tourism Expo Opens New Opportunities For Ireland In French Market

Published on September 24, 2025

Ireland is making a beardown belief successful Paris this week arsenic it takes halfway shape astatine IFTM Top Resa, 1 of France’s astir influential recreation and tourism waste and acquisition events. With a delegation of 15 starring tourism companies, Ireland is presenting nan richness of its landscapes, taste heritage, and seasonal recreation opportunities to nan French market.

The inaugural underscores nan country’s committedness to strengthening its ties pinch France, which ranks among nan apical 4 inbound tourism markets for Ireland. Recognizing nan value of French travelers, Ireland’s beingness astatine nan accumulation highlights not conscionable well-known destinations but besides unsocial location experiences designed to animate visitors year-round. From rugged coastal routes and historical cities to modern culinary adventures and show culture, Ireland is positioning itself arsenic a destination that blends contented pinch innovation.

Over nan people of nan three-day event, nan Ireland guidelines is expected to big astir 30,000 visitors, offering a move level for networking and deal-making. Approximately 675 business meetings are scheduled during nan showcase, creating opportunities for semipermanent tourism maturation and collaboration. These discussions will play a captious domiciled successful shaping recreation itineraries, trading campaigns, and merchandise inclusion for 2026 and beyond.

The level besides serves arsenic an important shape for Ireland to reaffirm its competitory separator successful nan European recreation sector. With accrued title crossed world destinations, engaging straight pinch circuit operators, recreation agents, business events organizers, and media representatives is captious to support Ireland’s visibility and momentum successful nan French market.

This information is not constricted to short-term gains. It forms portion of a broader strategical programme that focuses connected boosting late-season recreation while laying nan instauration for beardown capacity successful nan upcoming years. Targeted promotional activities successful France are group to proceed passim autumn, ensuring Ireland remains beforehand of mind for French travelers readying their adjacent journeys.

By combining face-to-face engagement pinch large-scale promotional campaigns, Ireland is successfully blending accepted waste and acquisition outreach pinch modern trading strategies. The attack is designed to seizure some nan affectional and applicable interests of travelers—from those seeking escapade on nan Wild Atlantic Way to those successful hunt of taste immersion successful historical towns and vibrant cities.

Ultimately, Ireland’s showcase astatine IFTM Top Resa is much than conscionable an exhibition; it is simply a semipermanent finance successful building awareness, strengthening manufacture relationships, and expanding Ireland’s tourism footprint successful France. As nan arena draws thousands of professionals from crossed nan recreation sector, Ireland’s beingness ensures it remains a compelling and competitory prime for French visitors good into 2026 and beyond.

Ana Luis, Tourism Ireland’s Trade Partnership Manager France, said:“Our beingness astatine IFTM is simply a valuable opportunity for our partners from nan land of Ireland to showcase their merchandise and link pinch starring French recreation professionals, to discuss inclusion successful their programmes for 2026 and beyond. Around 675 commercialized meetings are taking spot connected nan Ireland guidelines this week.

“Tourism Ireland’s purpose is to seizure nan attraction of nan circuit operators, recreation agents and journalists attending IFTM this week. France is 1 of nan apical 4 markets for tourism to nan land of Ireland and Tourism Ireland is rolling retired an extended and targeted programme of promotions successful France this autumn – aimed astatine boosting precocious play recreation and positioning america good for 2026.”

Conclusion

Ireland’s information astatine IFTM Top Resa successful Paris reinforces its determination to stay a starring prime for French travelers by showcasing its divers attractions and year-round appeal. Through hundreds of strategical meetings and a beardown promotional program, Ireland is not only boosting contiguous visibility but besides building sustainable partnerships that will style recreation request for years ahead. This beingness highlights a clear message—Ireland is fresh to invited much French visitors, offering authentic experiences that blend history, culture, and earthy beauty pinch modern hospitality.