Pacific Asia Travel Association Gold Awards 2025 Recognize Excellence In Travel With 20 Winners Honored For Marketing And Sustainability

Tuesday, July 15, 2025

PATA Gold Awards, 2025, Asia Pacific Tourism, Travel Marketing, Sustainability, Social Responsibility, Marketing Excellence, DASTA, Macao Government Tourism Office, MGTO, Tourism Leadership, Sustainable Tourism, Industry Innovation, Travel Industry Awards, PATA CEO Noor Ahmad Hamid, Tourism Excellence, Creative Campaigns, Tourism Impact, Global Recognition, Travel Awards, Industry Recognition

The Pacific Asia Travel Association (PATA) is proud to denote nan recipients of nan 2025 PATA Gold Awards, honoring exceptional contributions to nan recreation and tourism assemblage crossed nan Asia Pacific region. This year, a full of 20 winners were recognized successful 2 cardinal categories — Marketing, and Sustainability and Social Responsibility — acknowledging some imaginative trading campaigns and impactful sustainability efforts by organizations and individuals.

In nan Marketing category, nan Macao Government Tourism Office (MGTO) emerged arsenic nan Grand Title Winner, while successful nan Sustainability and Social Responsibility category, nan Grand Title Winner accolade went to nan Designated Areas for Sustainable Tourism Administration (Public Organization) aliases DASTA.

PATA CEO Noor Ahmad Hamid stated, “The PATA Gold Awards stay a prestigious benchmark successful nan recreation and tourism manufacture — honouring those who lead pinch purpose, innovate pinch impact, and lend meaningfully to nan industry. This year, we person refined nan grant categories to amended bespeak nan industry’s creativity, resilience, and dedication to excellence. It is simply a delight to spot nan aforesaid spirited enthusiasm evinced successful nan awesome submission numbers. We sincerely convey each participants for sharing their inspiring work.

“Our deepest appreciation besides goes to our independent judging panel, whose integrity and committedness ensured a fair, thoughtful, and rigorous information process crossed each categories.”

Mr Hamid added, “We warmly congratulate nan Macao Government Tourism Office and nan Designated Areas for Sustainable Tourism Administration, our esteemed Grand Title Winners, on pinch each this year’s recipients. Your achievements proceed to raise nan barroom and animate a much responsible, inclusive, and impactful early for tourism successful nan region.”

MGTO Director Maria Helena de Senna Fernandes said, “The winning initiatives of nan PATA Gold Awards are a activity of caller aerial for nan tourism industry. It is energizing to spot nan caller approaches and committedness displayed by nan awardees successful marketing, arsenic good arsenic sustainability and societal responsibility. Macao is honored to support this PATA inaugural for 30 years and lend to encouraging much diverseness and sustainability successful nan tourism manufacture successful our destination and globally.”

This year’s winners were chosen from complete 100 submissions by 45 recreation and tourism entities and individuals.

The 20 honorees will beryllium recognized astatine PATA Travel Mart 2025, group to return spot connected August 27 astatine nan Queen Sirikit National Convention Center successful Bangkok, Thailand. To commemorate their accomplishments, nan 28 winning entries will beryllium highlighted successful a typical video shown during nan arena and featured successful nan 2025 PATA Gold Awards booklet, group for merchandise successful August.

In addition, nan prestigious PATA Gold Award 2025 Grand Titles were awarded to 2 distinguished organizations:

MGTO earned nan highly coveted PATA Gold Award 2025 Grand Title successful Marketing for its “Experience Macao Limited Edition” campaign. This interactive online crippled allowed users to research Macao, China virtually while competing for exclusive, limited-edition recreation experiences.

The run leveraged a broad operation of integer and trading strategies, including CGI teasers, a euphony video pinch K-pop sensation Miyeon, a dedicated KLOOK landing page, cardinal sentiment leader (KOL) partnerships, PR efforts, out-of-home advertising, and influencer activations. The result was a important summation successful world visibility and engagement, achieving 5.16 cardinal successful media vulnerability and driving real-world postulation to Macao.

DASTA earned nan prestigious PATA Gold Award 2025 Grand Title successful Marketing for its initiative, “Sustainable Cultural Heritage Preservation of nan Ban Na Ton Chan Homestay Community Enterprise.” This homestay offers guests an immersive glimpse into section traditions, handicrafts, and people arts, fostering enriching taste exchanges.

With a imagination of “Creating spot towards sustainability successful each dimensions,” nan task showcases accepted attire, performances, and craftsmanship, which person go cardinal sources of income for nan community. By efficaciously utilizing online platforms to beforehand its offerings, nan homestay has witnessed a singular surge successful visitors and revenue, ensuring nan preservation of its taste practice for early generations.

The afloat results of nan PATA Gold Awards 2025, on pinch nan database of distinguished judges, are attached.

The PATA Gold Awards 2025 honors outstanding achievements successful tourism crossed nan Asia Pacific, recognizing excellence successful marketing, sustainability, and innovation. The Macao Government Tourism Office and DASTA were celebrated for their impactful campaigns and dedication to sustainable tourism, showcasing activity successful nan industry.

PATA Gold Awards 2025 – Grand Title Winners:

• Marketing
  • Winner: Macao Government Tourism Office
  • Submission: Experience Macao Limited Edition
• Sustainability & Social Responsibility
  • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
  • Submission: Sustainable Cultural Heritage Preservation of nan Ban Na Ton Chan Homestay Community Enterprise

PATA Gold Award Winners 2025 – Marketing Category (16 Award Categories):

1. Best Destination Marketing Campaign (Destination Marketing Organisation – Asia)
   • Winner: Sarawak Tourism Board
   • Submission: Sarawak Gateway to Borneo
2. Best Destination Marketing Campaign (Destination Marketing Organisation – Pacific)
   • Winner: Tahiti Tourisme
   • Submission: Follow Your Feelings successful The Islands of Tahiti
3. Best Marketing Campaign – Carrier (Airline, Cruise, Airport)
   • Winner: SriLankan Airlines Limited
   • Submission: The Ramayana Trail Campaign
4. Best Marketing Campaign – Hospitality (Hotel, Resort, aliases Management Company)
   • Winner: Melco Resorts & Entertainment
   • Submission: Studio City – Sanrio Campaign
5. Best Marketing Campaign – Industry (Any different Tourism Business)
   • Winner: Flymya
   • Submission: Travel Easy, Travel Smart
6. Best Integrated Digital Marketing Campaign (Destination)
   • Winner: Tourism Authority of Thailand (TAT)
   • Submission: The ‘Love Season’ Initiative
7. Best Integrated Digital Marketing Campaign (Industry)
   • Winner: SOTC Travel Limited
   • Submission: Saare Jahan Se Achha India Humara
8. Best Printed Marketing Campaign (Destination)
   • Winner: Tourism and Travel Bureau, Taichung City Government
   • Submission: FUN! Taichung, Explore Taichung from A to Z
9. Best Printed Marketing Campaign (Industry)
   • Winner: Sands China Ltd.
   • Submission: Sands China’s Community Revitalization Programme for Rua das Estalagens
10. Best Sustainable and Inclusive Marketing Campaign
    • Winner: Macao Government Tourism Office
    • Submission: A New Standard of Excellence
11. Best Destination Article
    • Winner: Rachel Lees – Freelance Writer
    • Submission: The Kimberley’s Shifting Tides
12. Best Industry Article
    • Winner: TTG Asia Media Pte Ltd
    • Submission: TTG Asia Luxury September-October 2024, Rise of Chinese female explorers
13. Best Use of Emerging Technology successful Marketing
    • Winner: Korea Tourism Organization
    • Submission: Smart Solutions for Regional Tourism Challenges Project
14. Most Engaging Social Media Campaign
    • Winner: Kerala Tourism
    • Submission: Meme-led Makeover Campaign
15. Best Travel Photography
    • Winner: Tourism Authority of Thailand (TAT)
    • Submission: The Hidden Romance of Sam Roi Yot
16. Best Travel Video
    • Winner: Korea Tourism Organization
    • Submission: Jeonju Rhapsody (The Official Anthem) by Steve Barakatt

PATA Gold Award Winners 2025 – Sustainability & Social Responsibility (10 Award Categories):

1. Best Climate Action Initiative (Destination)
   • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
   • Submission: Carbon Neutral Community-based Tourism Prototype
2. Best Climate Action Initiative (Industry)
   • Winner: Waterbom Bali
   • Submission: Small Island, Big Goals: Waterbom Bali’s Net Zero 2033 Commitment
3. Best Cultural Heritage Preservation Initiative
   • Winner: School of Hospitality, Tourism and Events, Taylor’s University
   • Submission: Lenggong Valley Heritage Revival
4. Best Ecosystem & Wildlife Conservation Initiative
   • Winner: Cinnamon Hotels & Resorts
   • Submission: Cinnamon Rainforest Restoration Project
5. Best Human Capital Development Programme
   • Winner: Leofoo Tourism Group
   • Submission: Leofoo H(earing)-I(mpaired) Team
6. Community-Based Tourism Excellence
   • Winner: Jeju Tourism Organization
   • Submission: The Four Pillars of Jeju Community-based Tourism: Policy Initiatives, focusing connected Intangible Cultural Heritage of Jeju HaeNyeo
7. Destination Resilience (All Destinations)
   • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
   • Submission: Creative Spaces Revitalizing nan Old Town into a Lively Heritage District
8. Tourism for All: Best Inclusion and Diversity Initiative
   • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
   • Submission: Community-based tourism for All
9. Best Women Empowerment Initiative
   • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
   • Submission: A Case Study of Ban San Thang Luang, Chiang Rai Province
10. Best Youth Empowerment Initiative
    • Winner: Designated Areas for Sustainable Tourism Administration (DASTA)
    • Submission: SE For Youth successful Thailand-Loei Youth Saving Group