“our Cultural Gem” Campaign Launched By Cto For Caribbean Tourism Month: A Celebration Of Caribbean Culture And Creativity

Published on October 18, 2025

To grant Caribbean Tourism Month this coming November, nan Caribbean Tourism Organization (CTO) is moving a storytelling run named, “Our Cultural Gem.” This inaugural is portion of a larger strategy nan Caribbean Tourism Organization has been moving connected to thief beforehand nan Caribbean’s civilization and creativity. This year’s campaign, “Caribbean Cultural Mosaic: Rejuvenating Heritage and Authenticity,” is directed astatine nan promotion of nan region’s tourism and its multifaceted culture.

To beforehand nan Caribbean’s taste legacy, nan “Our Cultural Gem” run is inviting personnel destinations to coming proudly and authentically their taste showcases wrong storytelling. Narratives will beryllium synthesized and digitally rendered into a mosaic of Caribbean traditions and their productivity and resilience.

Hailed arsenic a region rich | successful culture, Caribbean importantly features arts, crafts, songs, food, and ceremonies. The motorboat of this run is portion of a broader imagination nan CTO has successful processing nan region’s taste personality and strengthening nan Caribbean’s world beingness successful nan region’s civilization and creativity.

Celebrating nan Caribbean’s Orange Economy

The Caribbean’s taste and imaginative sectors, besides known arsenic nan Orange Economy, play a important domiciled successful nan region’s personality and economical development. This system includes everything from accepted crafts to performing arts, culinary traditions, festivals, and practice sites. The CTO’s run is designed to accelerate nan maturation of nan Orange Economy by focusing connected these sectors.

Dona Regis-Prosper, nan CTO’s Secretary-General and CEO, stated, “The Caribbean’s Orange Economy is simply a wellspring of talent and contented — from trade and cuisine to music, festivals, and surviving heritage.” By launching nan “Our Cultural Gem” initiative, nan CTO intends to springiness artists, creatives, and taste practitioners a level to show their stories and stock their talents pinch nan world.

The inaugural ties successful pinch nan CTO’s Reimagine Plan 2025–2027, which focuses connected sustainable and regenerative tourism. By promoting taste tourism, nan run supports nan improvement of nan imaginative system and provides section communities pinch opportunities for growth.

How nan “Our Cultural Gem” Campaign Works

The “Our Cultural Gem” inaugural invites destinations crossed nan Caribbean to taxable short features that item a unique constituent of their taste heritage. These stories tin beryllium successful nan shape of 2–3 infinitesimal videos aliases photograph stories that showcase accepted crafts, performing arts, festivals, practice sites, imaginative industries, aliases community-led preservation initiatives.

Throughout November, nan CTO will curate and stock these stories connected its societal media platforms, creating a integer mosaic that amplifies nan visibility of Caribbean culture. The stories will supply world audiences pinch a glimpse into nan unsocial taste experiences that make nan Caribbean 1 of nan astir culturally divers regions successful nan world.

The run allows each personnel state to show a communicative astir its taste gem, whether it’s a peculiar festival, a trade tradition, a culinary experience, aliases an creation shape that is unsocial to nan region. By bringing these stories together, nan CTO hopes to item nan shared personality of Caribbean nations while celebrating nan diverseness wrong nan region.

Expected Outcomes for nan Caribbean

The CTO has outlined respective expected outcomes from nan “Our Cultural Gem” run that will use nan region arsenic a whole. Here’s a look astatine nan cardinal goals of nan initiative:

Strengthened Regional Identity and Cultural Appreciation

One of nan superior objectives of nan run is to fortify nan Caribbean’s location identity. By showcasing nan diverseness of cultures crossed nan region, nan inaugural promotes a greater appreciation of nan Caribbean’s unsocial traditions and heritage. It allows group wrong nan Caribbean to observe their taste roots and return pridefulness successful their heritage.

Growing nan Digital Archive of Cultural Assets

Another important result of nan run is nan creation of a increasing integer archive of taste and imaginative assets. As destinations taxable their taste stories, these videos and photograph stories will beryllium collected into a integer database. This archive will beryllium a valuable assets for nan CTO and its personnel destinations arsenic they activity to grow nan Orange Economy and create taste tourism successful nan future.

International Visibility for Creative and Cultural Sectors

The campaign’s world scope done societal media platforms will heighten nan world visibility of nan Caribbean’s imaginative and taste sectors. By sharing these authentic stories pinch a worldwide audience, nan CTO intends to pull much world visitors to nan region and item nan Caribbean arsenic a leader successful culture-based tourism. The run will besides springiness section artisans, creatives, and taste practitioners nan vulnerability they request to turn their businesses.

Foundation for Future Collaboration and Investment

The “Our Cultural Gem” inaugural is expected to laic nan instauration for early collaboration crossed nan Caribbean. As much stories are shared and destinations statesman to interact pinch each other, opportunities for investment, collaboration, and knowledge-sharing will emerge. The run intends to foster connections betwixt Caribbean countries, creating a collaborative ecosystem that will support nan maturation of taste and imaginative tourism successful nan region.

Why This Campaign is Important for Caribbean Tourism

The Caribbean is location to an incredibly rich | taste heritage, which has agelong been a important tie for tourists. From nan vibrant carnivals of Trinidad and Tobago to nan ancient creation forms of Haiti, nan region has a unsocial expertise to blend history, culture, and productivity successful a measurement that attracts visitors from astir nan world.

As nan world continues to retrieve from nan effects of nan COVID-19 pandemic, taste tourism has emerged arsenic an important facet of nan tourism sector’s recovery. The “Our Cultural Gem” run seeks to leverage nan Caribbean’s taste and imaginative sectors to rebuild nan tourism manufacture and supply caller opportunities for section communities.

By focusing connected taste storytelling, nan CTO is not conscionable promoting nan beauty of nan Caribbean but besides encouraging visitors to prosecute pinch nan region successful a much meaningful way. The inaugural intends to move beyond nan accepted sun-and-sand offerings and present travellers to nan rich, divers taste experiences that make nan Caribbean genuinely unique.

Conclusion: Empowering Local Communities Through Cultural Tourism

The CTO’s “Our Cultural Gem” run has taken Caribbean taste tourism to caller heights. It sheds ray connected nan the productivity and civilization wrong nan Caribbean and encourages communities to show nan world astir their stories, heritage, and skills. This run captures much than conscionable nan tone of tourism; it captures nan tone of nan Caribbean’s surviving heritage.

The Caribbean has and will proceed to create and grow arsenic a taste tourism destination globally, regionally, and wrong nan Caribbean. The “Our Cultural Gem” run will proceed to specify and refine Caribbean tourism arsenic it expands and grows to nurture and support location tourism. The CTO, done its support of nan Orange Economy, summation visibility, fortify location identity, and tourism for visitors and residents will beryllium for generations. This run promotes resilient tourism that will supply for nan region and its people.