Ottawa Tourism Unveils Magic On Set A Heartwarming Holiday Film Inspiring Global Travelers To Discover Canada’s Capital

Published on November 4, 2025

Ottawa has stepped into nan spotlight this vacation play pinch nan merchandise of Magic On Set, a heartwarming festive rom-com produced by Ottawa Tourism. Now streaming connected Air Canada’s in-flight intermezo successful English pinch optional French subtitles, and disposable connected YouTube, nan movie beautifully captures nan tone of Canada’s superior during its astir magical clip of year. To bring nan communicative moreover person to residents and visitors, Magic On Set will besides beryllium screened publically astatine nan Ottawa Christmas Market each Friday astatine 6 p.m. starting November 28, offering a joyful organization experience. The first 100 visitors to nan Lansdowne BeaverTails location connected nan premiere nighttime will moreover person a free BeaverTails coupon, adding a saccharine touch to nan celebration.

A Creative Approach to Destination Marketing

Magic On Set stands arsenic much than conscionable a feel-good movie — it is an innovative trading instrumentality that reflects Ottawa Tourism’s forward-thinking attack to promoting nan destination. Designed to elevate nan city’s visibility arsenic a premier wintertime getaway, nan task intends to thrust visitant engagement, animate travel, and boost nan section system during nan vacation season. The short movie blends authentic storytelling pinch nan existent principle of Ottawa, featuring recognizable landmarks, cozy cafés, festive streets, and nan city’s snow-covered charm.

By integrating section talent, businesses, and organization backdrops into nan storyline, nan movie strengthens affectional connections betwixt audiences and nan destination itself. The cinematic portrayal of mundane magic successful Ottawa gives travelers a genuine consciousness of what to expect, fostering inspiration that goes beyond accepted advertising.

A Multi-Channel Holiday Campaign

To maximize scope and engagement, Magic On Set anchors a broad multi-channel trading campaign. Ottawa Tourism is promoting nan movie crossed divers platforms including integer media, Air Canada’s in-flight entertainment, societal channels, and organization activations specified arsenic nan Christmas Market screenings. This multi-layered strategy ensures a blend of accepted and innovative exposure, bringing measurable benefits to Ottawa’s tourism industry.

The inaugural not only highlights Ottawa’s festive ambiance but besides contributes to strengthening nan city’s imaginative economy. Local accumulation crews, artists, and contented creators person each played a portion successful bringing nan task to life, ensuring nan run resonates pinch some authenticity and artistry.

Showcasing Ottawa’s Festive Spirit connected Screen

Filmed wholly during nan wintertime season, Magic On Set brings together a talented ensemble formed including Melinda Shankar, Chad Connell, Sarah McVie, Simba Yakibonge, Jamie Fine, Stefan Keyes, Katie Hession, and Maeve Georgeson. Directed by Shawna Steele, nan 17-minute movie encapsulates nan warmth, laughter, and relationship that specify Ottawa’s festive identity.

Through romantic, humorous, and heartfelt moments, viewers are invited to spot nan metropolis done nan eyes of its characters — strolling done nan illuminated markets, sipping cocoa by nan Rideau Canal, aliases sharing a laughter successful 1 of nan city’s charming cafés. Every framework highlights Ottawa’s snow-dusted beauty, positioning it arsenic a cleanable wintertime flight for travelers seeking some civilization and coziness.

A Celebration of Creativity and Community

At its heart, Magic On Set demonstrates Ottawa Tourism’s committedness to supporting homegrown talent and to celebrating nan city’s vibrant taste landscape. The collaboration betwixt section filmmakers, musicians, and businesses reflects nan unity and productivity that specify Ottawa’s identity.

By merging film, tourism, and organization engagement, this inaugural not only promotes recreation but besides deepens section pride. The task underscores really storytelling tin toggle shape destination trading — turning viewers into visitors, and visitors into lifelong admirers of nan city.

Magic On Set is much than a vacation movie — it’s an invitation to acquisition Ottawa’s festive magic firsthand. Whether enjoyed connected committee an Air Canada flight, streamed online, aliases viewed nether nan twinkling lights of nan Ottawa Christmas Market, nan movie captures nan city’s bosom and spirit, reminding audiences everyplace that nan existent magic of nan holidays is recovered successful nan warmth of shared moments and nan beauty of a spot that feels for illustration home.