Openai Learned The Hard Way That Cameo Trademarked The Word ‘cameo’

In Brief

OpenAI’s societal app Sora launched pinch a arguable characteristic called Cameo, allowing users to deepfake themselves aliases others (with permission). The characteristic had a tenuous rollout — Martin Luther King Jr.’s estate had to get involved, to springiness you an thought of what went connected — but now it faces a caller challenge.

Apparently, Cameo — nan app wherever you bargain civilization video messages from celebrities — tin claim nan trademark of nan connection ‘cameo.’

U.S. District Judge Eumi K. Lee imposed a impermanent restraining order that blocks OpenAI from utilizing nan connection “cameo,” arsenic good arsenic immoderate similar-sounding words aliases phrases, connected Sora.

The impermanent restraining bid issued connected November 21, 2025 is group to expire connected December 22, 2025, astatine 5:00 p.m. A proceeding connected nan matter is scheduled for December 19, 2025, astatine 11:00 a.m.

As of Monday afternoon, nan Sora app still uses nan “cameo” language, however.

“We are gratified by nan court’s decision, which recognizes nan request to protect consumers from nan disorder that OpenAI has created by utilizing nan Cameo trademark,” Cameo CEO Steven Galanis said successful a statement. “While nan court’s bid is temporary, we dream that OpenAI will work together to extremity utilizing our people permanently to debar immoderate further harm to nan nationalist aliases Cameo.”

OpenAI disagrees pinch nan assertion that nan institution tin declare exclusive ownership complete nan connection “cameo,” nan institution told CNBC.

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