Image Credits:Bryce Durbin / TechCrunch10:57 AM PDT · October 6, 2025
OpenAI is launching a caller measurement for developers to build applications wrong of ChatGPT. Starting Monday, users successful ChatGPT will beryllium capable to entree interactive applications from companies for illustration Spotify, Figma, Coursera, Zillow, and Canva. OpenAI is besides launching a preview of nan Apps SDK connected Monday, allowing developers to commencement building their ain applications that could look successful ChatGPT.
OpenAI made nan announcement astatine its yearly developer conference, DevDay 2025.
“We want ChatGPT to beryllium a awesome measurement for group to make progress, to beryllium much productive, much inventive, to study faster, to do immoderate they’re trying to do successful their lives better,” said CEO Sam Altman. “[Apps wrong of ChatGPT] will alteration a caller procreation of apps that are interactive, adaptive, and personalized, that you tin chat with.”
The caller strategy is OpenAI’s latest effort to build an ecosystem of apps astir its flagship AI product, ChatGPT. The motorboat follows OpenAI’s erstwhile attempts to fto developers build interactive applications specified arsenic done its GPT Store. Unlike that product, which asked users to entree a abstracted app store, Monday’s motorboat puts apps straight successful ChatGPT’s responses, and lets users telephone up different applications successful their mundane conversations. This gives developers amended distribution for nan apps they build, and intends to make a richer acquisition for users successful ChatGPT.
By calling retired nan names of different apps, users tin tie successful contented from a assortment of services. For example, ChatGPT users tin opportunity “Figma, move this sketch into a workable diagram” to telephone up nan Figma app. Users tin besides telephone up nan Coursera app by asking, “Coursera, tin you thatch maine thing astir instrumentality learning.”
ChatGPT will besides aboveground applicable apps erstwhile they could beryllium adjuvant to a user. If personification asks for a playlist for a statement this weekend, ChatGPT whitethorn telephone up nan Spotify app successful nan conversation.
OpenAI says nan caller strategy is built utilizing nan Model Context Protocol (MCP), which allows developers to link their information sources to an AI systems. ChatGPT apps tin besides trigger actions, and render a afloat interactive UI successful nan chatbot’s responses. Certain apps are capable to show videos successful ChatGPT, which will beryllium pinned to nan apical of nan web-page and tin beryllium altered based connected personification requests.
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If users are already subscribed to a product, they’ll beryllium capable to login to their relationship straight successful ChatGPT to entree definite features. Altman besides says OpenAI will support ways to monetize apps wrong of ChatGPT successful nan future, including done nan company’s precocious launched Instant Checkout characteristic successful ChatGPT.
Maxwell Zeff is simply a elder newsman astatine TechCrunch specializing successful AI. Previously pinch Gizmodo, Bloomberg, and MSNBC, Zeff has covered nan emergence of AI and nan Silicon Valley Bank crisis. He is based successful San Francisco. When not reporting, he tin beryllium recovered hiking, biking, and exploring nan Bay Area’s nutrient scene.
You tin interaction aliases verify outreach from Maxwell by emailing maxwell.zeff@techcrunch.com aliases via encrypted connection astatine mzeff.88 connected Signal.
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