Onyx Hospitality Group Unveils “beyond The Festivities” 2025 Holiday Campaign, Promising Unforgettable Moments And Deeper Connections Across Asia

Published on October 28, 2025

ONYX Hospitality Group, a starring sanction successful Southeast Asia’s hospitality sector, is excited to unveil its “Beyond nan Festivities” run for nan 2025 vacation season. This inaugural intends to create unforgettable experiences for guests while fostering stronger connections pinch section communities. The run will beryllium featured crossed ONYX’s 4 chopped brands: Amari, OZO, Shama, and Oriental Residence.

Campaign Overview

The vacation play is simply a important maturation driver for ONYX’s hotels, serviced apartments, and residences passim Asia Pacific, expanding occupancy rates, F&B performance, and impermanent interaction. Through a blend of storytelling and locally inspired experiences, nan “Beyond nan Festivities” run is group to deepen customer loyalty, heighten organization engagement, and item ONYX’s expanding beingness successful nan region.

“At ONYX Hospitality Group, we observe nan festive play pinch purpose,” said Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “Our “Beyond nan Festivities” run honours this joyous juncture arsenic a clip to bring group together, foster a consciousness of belonging, and widen our support to nan communities successful which we unrecorded and work. This play is not only astir sharing moments pinch our guests but besides astir giving backmost successful meaningful ways.”

Amari – With You, Always

Amari is celebrating its 60th day pinch nan taxable ‘With You, Always,’ reflecting its long-standing relationship pinch guests. Drawing from nan signature Amari orange, symbolizing nan “Golden Hours” of shared experiences, Amari properties successful Thailand, Malaysia, Laos, and Sri Lanka will big a scope of initiatives, specified as:

• Amari Koh Samui: Guests tin dive into nan section civilization by participating successful artisanal batik making and accepted vessel decorating.
• Amari SPICE Penang: A Wishing Tree invites guests to stock gifts that will beryllium donated to nan Asia Community Service.
• Amari Vientiane: A artifact aid inaugural encourages guests to stock toys pinch section families successful need.
• Amari Pattaya: Guests tin donate to nan Father Ray Foundation, aiding underprivileged children and young adults.
• Amari Colombo: A collaboration pinch nan Senehasa Project supports disadvantaged girls successful Sri Lanka by trading Tapestry Puzzles.

Oriental Residence Bangkok – Timeless Elegance

The first spot nether ONYX’s Oriental Residence brand, located successful nan negotiated territory of Bangkok, embraces nan festive play pinch ‘White & Gold’ elegance. Oriental Residence Bangkok, portion of nan Small Luxury Hotels of nan World collection, has besides earned nan prestigious One MICHELIN Key for 2025, a people of favoritism for 2 consecutive years. This season, nan edifice will offer:

• A Christmas Tree Lighting Ceremony connected 28th November, featuring unrecorded acoustic euphony and festive drinks.
• Seasonal Culinary Delights, including a Festive Afternoon Tea and a New Year’s Eve Sparkling Indulgence Dinner.
• Festive Hampers, thoughtfully curated pinch premium treats, sustainable bags, handwoven placemats made by section aged artisans, and limited-edition scarves.
• Christmas Eve & Christmas Day Dinners, featuring a four-course group paper and a festive Christmas Day brunch.

Shama – At nan Heart of It All

Shama, catering to executives, professionals, and families seeking some short- and semipermanent stays, offers freely residences pinch afloat kitchens and surviving areas. Designed to blend nan comfortableness of location pinch nan convenience of a hotel, Shama brings nan conception of ‘home distant from home’ to life this vacation season. Guests tin enjoy:

• Home-inspired Celebrations that recreate a cozy, festive atmosphere.
• Local Experiences showcasing hidden gems and curated organization events.
• Activities that foster connections, building bonds betwixt guests, residents, and section communities.

OZO – Fun, Social, and Bold

OZO hotels are each astir creating vibrant, energetic experiences. With their bold décor and communal spaces, OZO is cleanable for travelers looking for lively societal interactions. This vacation season, OZO invites guests to observe with:

• Bold Festive Décor and programming designed to spark joyful interactions.
• Vibrant Communal Spaces that promote socializing and create unforgettable vacation moments.

Looking Ahead

The “Beyond nan Festivities” run reflects ONYX Hospitality Group’s ongoing improvement and location description strategy. By blending seasonal initiatives pinch beardown marque positioning, ONYX continues to solidify its activity successful creating experiences that resonate profoundly pinch some leisure and business travelers crossed Asia.