Onyx Hospitality Group Strengthens Commitment To Japan With Focused Sales Mission: New Update

Published on September 17, 2025

ONYX Hospitality Group, a starring edifice guidance institution successful Southeast Asia, is group to reenforce its semipermanent committedness to Japan pinch a focused income ngo aimed astatine strengthening its waste and acquisition relationships and positioning itself for early maturation successful nan region. The inaugural is portion of ONYX’s broader strategy to grow its beingness successful Northeast Asia, pinch nan Japan Sales Mission taking spot from 29th September to 3rd October 2025.

The income mission, which will dwell of one-on-one meetings pinch cardinal recreation partners, highlights ONYX’s accent connected consultative engagement. The institution is focused connected building long-term, mutually beneficial relationships wrong Japan’s recreation trade, aiming to tailor its offerings to meet nan evolving preferences of Japanese travellers.

ONYX’s Strategic Commitment to Japan

Japan is an basal marketplace for ONYX Hospitality Group, pinch nan institution noting that occurrence successful nan region requires consistency, depth, and taste alignment. Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, emphasized nan value of strong, ongoing partnerships pinch recreation agents and circuit operators, stating, “Success present relies connected strong, ongoing partnerships pinch recreation agents and circuit operators, and we are afloat committed to nurturing these relationships. This income ngo is simply a cardinal portion of our semipermanent strategy to tailor our offerings to nan evolving needs of Japanese travellers and steadily turn our beingness done thoughtful, partner-led development.”

Showcasing Thailand’s Appeal to Japanese Travellers

The upcoming income ngo will radiance a spotlight connected ONYX’s cardinal properties successful Thailand, a destination highly celebrated among Japanese tourists. Thailand is simply a sought-after destination for respective niche markets, including medical and wellness tourism, golf travel, and nan long-stay and retirement segments, each of which are particularly charismatic to Japanese travellers. ONYX’s divers portfolio crossed cardinal Thai destinations uniquely positions nan institution to cater to these markets, providing a operation of luxury, comfort, and accessibility for Japanese visitors.

Bangkok and Phuket consistently rank among nan apical destinations for Japanese tourists. ONYX’s flagship properties successful these locations, including Amari Bangkok, Amari Phuket, Amari Pattaya, OZO North Pattaya, and Shama Lakeview Asoke Bangkok, bespeak nan varied preferences of nan Japanese market. These properties span nan spectrum of hospitality offerings, from nan warm, family-friendly work of Amari to nan modern and stylish entreaty of OZO and nan freely serviced apartments provided by Shama.

Expanding Beyond Major Destinations

Beyond established destinations, ONYX is besides exploring emerging areas successful Thailand, wherever increasing liking from Japanese travellers is creating caller opportunities. Chonburi Province, location to celebrated formation towns specified arsenic Bangsaen and Pattaya, presents breathtaking prospects for ONYX’s properties, peculiarly Amari Pattaya, OZO North Pattaya, and nan recently opened Amari Bangsaen. Located conscionable 85 kilometers southeast of Bangkok, Amari Bangsaen’s proximity to Pattaya makes it an appealing action for Japanese visitors looking to research secondary Thai destinations.

Similarly, Khao Lak, successful Phang Nga Province, adjacent Phuket, represents a promising marketplace for Amari Vogue Krabi, located adjacent successful Krabi Province. This highlights ONYX’s efforts to cater to nan increasing request for off-the-beaten-path destinations successful Thailand, providing much options for Japanese travellers who activity quieter, little crowded locations.

Enhancing Connectivity and Partner Engagement

ONYX’s beardown attraction connected Japan is supported by robust air connectivity betwixt Thailand and Japan. With nonstop flights from awesome Japanese cities specified arsenic Tokyo, Osaka, Nagoya, and Fukuoka to Thailand, nan easiness of recreation enhances nan entreaty of ONYX’s Thai properties for some leisure and business travellers, arsenic good arsenic long-stay visitors. This beardown connectivity further supports ONYX’s efforts to deepen its beingness successful nan Japanese market.

The income ngo will besides item properties nether nan recently established ONYX Hospitality Real Estate Investment Trust (ONYXRT), which includes 4 high-performing leasehold properties: Amari Bangkok, Amari Pattaya, OZO Pattaya, and OZO Phuket. These properties person consistently achieved precocious occupancy rates supra 80%, and featuring them successful nan Japan income ngo demonstrates ONYX’s integrated approach, combining operational excellence pinch plus optimization to maximize worth crossed its portfolio.

Strengthening ONYX’s Position successful Japan

Through its Japan Sales Mission, ONYX Hospitality Group is reaffirming its committedness to nan Japanese marketplace by strengthening strategical relationships pinch starring wholesalers, online recreation agents (OTAs), and unit agencies. This ngo intends to item ONYX’s dedication to aligning its offerings pinch nan evolving preferences of Japanese travellers while gathering valuable marketplace insights to pass early merchandise and trading development. The inaugural underscores ONYX’s attraction connected sustainable growth, deepening its footprint successful this important marketplace for years to come.

As ONYX continues to grow its beingness successful Northeast Asia, nan Japan Sales Mission marks a important measurement successful its broader imagination for semipermanent maturation successful nan region. By focusing connected deepening existing partnerships and exploring caller opportunities, ONYX Hospitality Group is group to fortify its position arsenic a starring subordinate successful nan Japanese market, offering tailored solutions for Japanese travellers seeking divers and exceptional experiences successful Thailand.

Photo: ONYX Hospitality Group