Once Upon A Farm Set For Uk Launch

Credit: Once Upon a Farm/PRNewswire.

US children’s nutrient shaper Once Upon a Farm is preparing to participate nan UK, marking its first move into nan unit transmission successful Europe.

The California-headquartered institution said yesterday (22 January) it will behaviour a “limited launch” successful nan state successful March, pinch products to beryllium sold astatine Whole Foods Market outlets successful London.

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Jennifer Garner, co-founder of Once Upon a Farm, added: “After years of promising my UK friends, we are proud to make nan jump crossed nan pond.

“Expanding into nan UK is simply a meaningful infinitesimal for each of america astatine Once Upon a Farm arsenic we bring you our fresh, honorable attack to kids’ nutrition.”

Just Food has approached nan institution for further specifications connected its plans for nan UK and for continental Europe.

Established successful 2015, Once Upon a Farm manufactures babe and children’s products including chilled pouches, oat bars, stiff meals and ambient snacks.

In nan US, nan company’s products are sold done retailers including Whole Foods, Kroger, Walmart and Target, and are disposable via a direct-to-consumer service.

The UK rollout follows nan company’s determination to postponed its planned US first nationalist offering.

In November, Once Upon a Farm postponed a planned US first nationalist offering. The institution had filed for a New York listing successful September.

Announcing nan hold successful November, co-founder and main executive John Foraker said nan business had been aiming for an IPO successful October but nan US authorities shutdown had “got successful nan way”.

“Coming retired of that we considered a model astir nan holidays but this past week I decided that we’ll look to 2026 instead,” Foraker said astatine nan time.

Foraker, nan erstwhile CEO of US nutrient group Annie’s – later acquired by nutrient awesome General Mills – joined nan business arsenic main executive successful 2017, erstwhile he was described arsenic a co-founder of Once Upon a Farm.

According to nan September filing, Once Upon a Farm reported a nett nonaccomplishment of $23.8m for nan twelvemonth ended 31 December 2024, widening from a $17.6m nonaccomplishment successful nan preceding year.

In nan opening six months of 2025 – to 30 June – nan nett nonaccomplishment was $28.5m, compared to a $4.2m nonaccomplishment a twelvemonth earlier.

Sales gross successful 2024 amounted to $156.8m, up from $94.3m successful 2023.

In nan first half of 2025, Once Upon a Farm posted $110.6m successful sales, rising from $65.8m successful nan anterior six months.

Losses were besides recorded connected nan operating front.

The company, which uses co-manufacturers, delivered an operating nonaccomplishment of $6.3m successful 2024, narrowing from a $15.3m loss.

For nan first six months of 2025, losses were $9.2m versus $3.1m.