Nutriment Enters Poland With Zoo Factory Takeover

Credit: Jaromir Chalabala/Shutterstock.com

The Nutriment Company (TNC) has acquired Zoo Factory, a Polish supplier of “premium” pet treats and pet food.

The companies did not disclose nan financial specifications of nan transaction.

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Zoo Factory has been progressive for much than 25 years and produces and distributes astir 250 pet-care items.

Its scope includes products nether nan Hilton and Animals brands, alongside a private-label business.

It is Sweden-based TNC’s tenth acquisition this twelvemonth and comes soon aft nan acquisition of Dutch pet dainty shaper Antos, which was announced past week. Founded much than 30 years ago, Antos operates a logistics installation successful nan Netherlands, which TNC plans to usage arsenic a “strategic hub” for nan Benelux market.

The acquisition of Zoo Factory gives TNC its first foothold successful nan Polish pet nutrient market.

Anders Kristiansen, nan CEO of TNC, said: “Entering Poland is simply a awesome milestone for america – and a powerful measurement to adjacent an exceptional twelvemonth of growth.

“Together, we are good positioned to build a starring domiciled successful 1 of Europe’s astir move pet markets.”

In a connection issued yesterday (22 December), TNC said it expects nan woody to support nan description of its products into pet proviso chains, independent retailers and caller omnichannel income routes.

The institution added Zoo Factory’s “strong position” successful nan market assemblage creates “immediate scalability” for its full merchandise portfolio.

Under nan position of nan deal, Zoo Factory’s existing guidance will stay successful place. Managing head Sławomir Musur and purchasing head Beata Bonalska will proceed to lead nan company.

The first shape of integration will ore connected rolling retired TNC’s wider merchandise range, starting pinch supplements.

The institution said wrong nan first monthcustomers will beryllium capable to entree its “best-selling” supplement products.

TNC took complete French caller pet-food company Easy-Barf successful October.

In July, nan business snapped up UK-based cat-food supplier Purrform, adding a “new magnitude of species-specific expertise to its marque portfolio”. 

TNC’s different acquisitions earlier successful nan twelvemonth included nan acquisition of Graf Barf, a German private-label pet-food business and Bulmer Pet Foods.