Not Sure What To Buy? Amazon's Latest Shopping Tool Can Help You Decide - Here's How It Works

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ZDNET's cardinal takeaways

• Amazon has a caller instrumentality to thief you determine betwixt akin items.
• Help Me Decide considers your bid history and preferences.
• After your recommendation, you person fund and upgrade options.

If wading done online reviews and trying to comparison specifics betwixt products gives you determination paralysis, Amazon has a caller instrumentality to help.

Amazon has announced a caller tool called "Help Me Decide" that assists you successful uncovering nan cleanable merchandise for your needs. 

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As nan institution explains, nan characteristic uses AI (large connection models and AWS services for illustration Amazon Bedrock, Amazon OpenSearch, and Amazon SageMaker) to analyse merchandise specifications and customer reviews and past accounts for your erstwhile purchases and individual preferences to make a proposal circumstantial to you.

For example, Amazon says, if you're shopping for a camping tent, Help Me Decide will analyse nan tents you've viewed positive different specifications from your shopping history. If you've browsed for some big and kids' sleeping bags for very acold temperatures and besides shopped for stoves for car camping, Help Me Decide knows you're readying a family camping travel and mightiness urge a four-person shelter that's large capable for everyone. 

Amazon says recommendations will see an mentation arsenic to why nan instrumentality recommended that point for you. 

This is conscionable nan latest successful Amazon's AI-powered innovations to thief you shop. The AI-powered "Interests" characteristic scans for caller products matching your personalized prompts and notifies you astir caller items, nan "Shopping Guides" characteristic simplifies investigation by compiling master guidance and merchandise recommendations, and nan site's AI shopping assistant, Rufus, answers your questions astir products successful existent clip and moreover accesses erstwhile orders.

Amazon didn't opportunity really nan AI will take which products to urge aliases whether location will yet beryllium paid placements aliases partnerships; I've reached retired for much information.  

How to usage Amazon's Help Me Decide

When you usage nan Amazon Shopping app aliases nan Amazon mobile browser, nan Help Me Decide fastener appears aft you've viewed respective akin items. (You tin besides spell straight to it by tapping "Keep shopping for" astatine nan apical of nan homepage.)

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Tap nan button, and you'll spot a merchandise recommendation. If you want much options, you tin besides spot an "upgrade" aliases "budget" pick.

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