Published on August 22, 2025
To observe National Waffle Day connected August 24 get fresh for other savings crossed nan state nan Comfort Hotels family portion of Choice Hotels International is rolling retired typical deals and events that radiance nan spotlight connected America’s beloved meal dainty and nan lukewarm memories we operation up each clip we deed nan road. Since nan Comfort marque is already known for its iconic information waffles and complimentary basking meal nan concatenation figured why not return nan statement crossed nan nation? Guests will find checked-bag fees waived, saccharine pop-up waffle celebrations, and fluffy memories waiting to beryllium made from seashore to coast.
A caller Choice Hotels study shows waffles spell beyond nan plate—they’re a tasty recreation souvenir. Seventy-four percent of respondents opportunity a slow meal is nan concealed constituent to a stand-out picnic while sixty-six percent rank meal arsenic 1 of their apical family road-trip flashbacks. The numbers support getting juicier: sixty-three percent of vacationers opportunity they really return clip for meal connected nan roadworthy moreover erstwhile weekdays get skipped. Clearly, waffles person syruped their measurement onto nan “must-have” and “must-celebrate” lists for each getaway roadworthy travel aliases enactment of nan month.
Celebrating Travel Memories pinch Waffles
For decades, Comfort Hotels has been portion of nan American recreation experience, offering travellers much than conscionable a spot to stay. The marque serves up complete 30 cardinal waffles annually astatine its much than 2,100 locations worldwide. With properties crossed nan United States, travellers of each ages person travel to subordinate nan marque pinch comfort, convenience, and, of course, nan joyousness of a warm, fluffy waffle arsenic portion of their stay.
The caller study besides revealed deeper insights into America’s waffle preferences, particularly erstwhile it comes to nan Great Waffle Debate. When it comes to texture, Americans are divided, pinch 41% of respondents preferring a crispy waffle, while nan remainder opt for a fluffier version. Traditional toppings for illustration food and syrup reign ultimate for 74% of respondents, while 67% for illustration full-size waffles complete mini versions, showing that erstwhile it comes to waffles, bigger is better.
A Flavourful National Waffle Day Celebration
Comfort Hotels is encouraging everyone to subordinate nan nosy and observe National Waffle Day successful style pinch an array of breathtaking events and promotions crossed nan country. One of nan highlights of this ceremony is nan nationwide sweepstakes moving from August 21 to August 25, wherever travellers tin triumph a one-night enactment astatine participating Comfort Hotels and gain valuable points done nan Choice Privileges® rewards programme. To participate nan sweepstakes, guests simply request to sojourn Choice Hotels’ Instagram, tag a friend connected nan pinned Waffle Day post, and motion up for nan rewards programme.
For those fortunate capable to beryllium successful New York City, Comfort Hotels is hosting a Waffle Lounge Pop-Up acquisition connected August 21 from 12-7 p.m. astatine 31 East 17th Street. Here, visitors tin bask free waffles, toppings, iced lattes, and moreover immoderate nosy perks for illustration nail art, massage chairs, and exclusive swag. The pop-up offers a unsocial opportunity to bask a delicious waffle successful a societal mounting and perchance triumph a free night’s enactment astatine a Comfort Hotel.
Comfort Hotels is continuing to build connected its bequest of offering much than conscionable a furniture and breakfast; nan marque is integrating organization engagement pinch experiential activations for illustration nan NYC pop-up and nan sweepstakes. These initiatives are designed to deepen nan affectional relationship travellers consciousness toward nan brand, particularly arsenic much and much group activity meaningful recreation experiences tied to nosy moments for illustration breakfast.
Waffle Moments and Travel Impact
This ceremony of waffles and recreation speaks to a broader inclination successful nan tourism and hospitality industry—highlighting nan increasing value of memorable, mundane experiences that heighten nan wide recreation journey. As Choice Hotels International celebrates complete 40 years of Comfort Hotels, it’s evident that elemental pleasures for illustration a free, basking breakfast—especially a waffle—can beryllium a important portion of a affirmative edifice stay.
For galore travellers, a enactment astatine Comfort Hotels has been synonymous pinch a relaxing breakfast, and these small moments create lasting memories. Whether travelling for activity aliases pleasure, guests admit nan accordant value and acquainted comforts, for illustration nan waffles served pinch emotion astatine nan commencement of their day.
The fame of Comfort Hotels’ waffle offerings has had a affirmative effect connected family tourism, creating typical moments for those embarking connected roadworthy trips, play getaways, aliases extended holidays. Travellers tin now subordinate some Comfort Hotels and waffles pinch connection, relaxation, and family bonding, which is simply a powerful trading connection successful today’s experience-driven recreation environment.
Celebrating Flavour, Travel, and Connection
With National Waffle Day conscionable a short stack away, Comfort Hotels is rolling retired a fun, syrupy measurement for travellers successful nan UK and nan U.S. to dive into their favourite greeting treat, make yet different recreation story, and grant nan friendships recreation sparks. You tin jump successful done nan nationwide sweepstakes, cheque nan flippin’ pop-up successful NYC, aliases conscionable ideate nan 30 cardinal waffles Comfort serves each year. No matter really you portion it, Comfort Hotels welcomes you, cushions you, and sends you retired nan door, waffle successful hand, fresh to return connected nan world.
For complete 40 years, Comfort Hotels has been nan dependable buddy you can’t hold to meet connected nan road. Hosts shake hands you pinch warmth and nan crispy information dainty has quickly go nan spirit of home. So, whether you’re recharging for different roadworthy travel aliases conscionable really wanting a waffle, each enactment serves a caller representation pinch a broadside of syrup, proving that nan champion souvenirs are nan moments we transportation location successful our hearts—and our tummies.
Image Credit: Choice Hotels International, Inc.