New Mexico Powers Tourism Growth With Unprecedented $551,702 Support For Forty-four Events In Fiscal Year 2026

Wednesday, July 16, 2025

Marking its 4th anniversary, nan state’s Tourism Event Growth and Sustainability Program, launched by nan New Mexico Tourism Department (NMTD) is poised to grant nan largest magnitude successful its history to its recipients statewide. The programme will supply a grounds magnitude of financial support, \$551,702, to 44 events successful FY26. This awesome boost successful backing recognises nan state’s attraction connected investing successful and delivering tourism by providing a assortment of organization based events.

The Tourism Event Growth and Sustainability Progam is designed to thief turn and prolong New Mexico’s tourism-related events by providing support done a operation of resources. New Mexico based groups who are hosting tourism-related events tin person method assistance, promotional assistance and sponsorship to amended their events. Five packages of support are varied to enrich nan value and worth of these programs, and to guarantee they besides lend to nan larger tourism objectives of New Mexico.

Wide Range of Supports to Help Event Growth

The programme provides 3 circumstantial ways to create tourism events:

Event Accelerator: This is to assistance tourism events scope their imaginable by offering method assistance and strategical planning. This programme accelerates events that are looking to amended their operational health, trading prowess and wide arena excellence.

Co – op Model : In this exemplary NMTD contributes pinch different entities to create their trading run together. This guarantees for nan events a wider sum and exposure, reaching section pintores visitors arsenic good arsenic home and overseas ones.

Sponsorship Support: The inaugural sponsors mature events that person demonstrated a affirmative impact. This business ever springiness these events nan support they request to beryllium successful and entreaty to some home and tourer visitors.

Most Events Taking Part ever

Twenty New Mexico destinations will big tourism events supported by nan programme successful FY 2026. Of nan 44 events receiving assistance, 26 are scheduled successful communities crossed nan state, extracurricular of Albuquerque and Santa Fe, promoting nan program’s effect crossed New Mexico. What an unthinkable occupation of spreading nan wealthiness of resources to a wider assortment of regions passim New Mexico, truthful that nan economical roar of #TrueABQ besides travels to nan outlying towns and agrarian communities.

Examples of Impactful Grants

Here’s a awesome illustration of really these grants activity locally: nan International Folk Art Market. Thanks to nan support of nan Tourism Event Growth & Sustainability Grant Program, New Mexico True supported Community Day, offering complimentary entree to nan market’s past Sunday. The thought was to promote return visits and to induce nan metropolis successful to beryllium portion of nan market.

A divers database of cultural, arts, and outdoor happenings are among nan events nan grants will support successful FY26. These activities are divided into 3 superior categories: Event Accelerator, Cooperative Marketing, and Sponsorship.

Event Accelerator Participants

• Smokey Bear Days -Capitan (\$5,000)
• Route 66 Freedom Flight Ride & Cruise – Gallup (\$5,000)
• 8750′ Festival – Red River (\$5,000)
• MatanzaFest 2025 – Roswell (5,000 dollars)
• Fiesta Flamenca Burqueña – Albuquerque (\$5,000)
• Ramah Navajo Fair & Rodeo — Pinehill (\$5,000)
• Cooperative Marketing Participants
• 27th Annual Main Event Car Show & Cruise – Artesia (\$5,682)
• Red River Oktoberfest — Red River (\$10,000)

Mirasol Renaissance Festival – Los Lunas (\$4,194) * Mariachi Spectacular de Albuquerque – Albuquerque (\$8,510)

• Roswell UFO Festival – Roswell (\$10,000)
• Gila Monster Gran Fondo – Silver City (\$10,000)
• Sponsorship Support Participants
• Santa Fe Film Festival – Santa Fe ($20,000)
• Up & Over Trail Run Taos Ski Valley ($5,000)
• Global Folk Art Market — Santa Fe ($30,000)

Albuquerque International Balloon Fiesta – Albuquerque (\$50,000) * Amari Cooper, Dallas Cowboys – 19 vs. Philadelphia Eagles/GPLimpacts * Baby Shark – D.G. Yuengling & Son, Inc.

• Santa Fe Indian Market—Santa Fe (\$50,000)
• The PASEO 2025 – Taos (\$10,000)
• 39th Annual Festival Flamenco Albuquerque – Albuquerque (\$20,000)

A Bright Future for Tourism successful New Mexico

The successful motorboat of nan Tourism Event Growth and Sustainability Program successful FY26 demonstrates New Mexico’s dedication to sustainable maturation successful nan tourism sector. With focused backing for a assortment of events, NMTD is capable to support some community-focused and regional-centered activities passim nan state, municipality and rural. Ultimately, this full-spectrum attack some improves nan state’s economical vitality and cements New Mexico arsenic a world-class recreation destination, known for its colorful history and endless outdoor opportunities.

Image With an accrued number of supported events and funding, New Mexico is poised to proceed building up its tourism industry, generating caller economical opportunities and raising nan floor plan of section communities passim nan state.