New Hospitality Merger: Cross Hotels & Resorts Acquired By Sono International

Published on November 3, 2025

A important arena successful nan improvement of nan Southeast Asian edifice business has been made nationalist by Cross Hotels & Resorts, a notable institution successful nan area. The company’s parent, Flight Centre Travel Group, has reached an statement to transportation nan ownership of nan business to Sono International Co. Ltd., a awesome edifice usability successful South Korea. This joining together of nan 2 companies’ business operations signifies a turning constituent successful nan ascent of some companies successful nan market.

Strategic Partnership

The acquisition brings together 2 hospitality leaders. Cross Hotels & Resorts, known for its attraction connected luxury, wellness, and manner offerings, aligns good pinch Sono International’s heavy expertise successful nan Asian market. Sono’s knowing of location dynamics and operational strengths will complement Cross’s existing capabilities. Together, they purpose to grow their footprint and heighten services crossed Asia, focusing connected continued maturation and innovation.

Cross Hotels & Resorts: Current Presence and Growth Plans

With 28 hotels crossed Thailand, Indonesia, Vietnam, and Japan, Cross Hotels & Resorts already holds a salient position successful nan region. The marque is now looking to widen its scope further pinch Sono International’s support. The merger promises accelerated description , some successful position of caller spot openings and improved impermanent experiences. The attraction will beryllium connected strengthening nan existing portfolio while exploring caller markets.

Benefits of nan Acquisition

The woody is expected to supply Cross Hotels & Resorts pinch further resources, enhancing its capacity to innovate and grow. Sono International’s extended web will beryllium a valuable asset, helping to elevate nan brand’s offerings. By moving together, some companies purpose to group caller standards successful nan hospitality industry, offering exceptional services to travelers successful nan region.

What Travelers Can Expect

For travelers, this acquisition signals breathtaking changes successful nan hospitality sector. Cross Hotels & Resorts will proceed to connection its signature experiences successful wellness and luxury. The expanded resources and expertise from Sono International will thief refine and grow nan scope of services disposable astatine these hotels. Guests tin expect moreover much blase amenities, innovative designs, and a continued committedness to high-quality experiences crossed Southeast Asia.

The Future of Cross Hotels & Resorts

As Cross Hotels & Resorts continues to run from its Bangkok headquarters, it will support its existent business practices and description goals. The acquisition is expected to reenforce its activity successful nan luxury and manner segments. New edifice openings and marque enhancements will beryllium announced successful nan adjacent future, promising a caller section successful nan company’s journey.

Guide for Travelers

1. Diverse Destinations Across Asia
   Cross Hotels & Resorts offers a scope of properties successful celebrated destinations for illustration Thailand, Indonesia, Vietnam, and Japan. Whether you’re looking for a formation retreat, taste exploration, aliases wellness escape, there’s a edifice for each type of traveler.
2. Focus connected Wellness and Luxury
   If you’re seeking relaxation and rejuvenation, Cross Hotels is known for its wellness offerings. From spa treatments to serene environments, guests tin unwind successful style, pinch luxury accommodations designed to heighten your stay.
3. Innovative Experiences
   The merger pinch Sono International will bring breathtaking caller developments successful hospitality. Expect upgraded amenities, unsocial taste experiences, and cutting-edge edifice designs that prioritize impermanent comfortableness and satisfaction.
4. Local Culture and Authentic Stays
   Staying astatine Cross Hotels intends much than conscionable comfort. With properties group successful divers taste hubs, travelers tin dive heavy into section traditions, cuisine, and experiences. Each edifice reflects nan region’s unsocial charm, making your enactment memorable.
5. Future Expansion and New Openings
   With plans for description , much locations will beryllium added to Cross Hotels & Resorts successful nan coming years. Keep an oculus retired for caller openings successful cardinal destinations, ensuring that travelers person moreover much options to explore.

Conclusion

Sono International’s acquisition of Cross Hotels & Resorts has been a important milestone successful nan hospitality sector. The collaboration of nan 2 brands not only makes them stronger but besides provides nan travelers pinch a wider array of first-class experiences passim Asia. Along pinch nan companies’ merger, maturation and invention opportunities will beryllium location to beautify nan hospitality terrain successful nan area.