Published on October 6, 2025
One of nan objectives of nan Shanghai Museum during nan 36th Shanghai Tourism Festival is to pass nan nationalist astir nan connections betwixt accepted Chinese cultures and nan new, modern forms of look specified arsenic integer art, which is why nan Museum is presenting a caller creation show from September 30, 2023 to March 8, 2026 titled ‘Remarkable Ancestors – Chouchou’s Time Travel Adventures’ and its creation show, which has received caller additions will tally from now until September 2026. Like nan mostly of nan starring museums of nan world, nan Shanghai Museum is conveniently located astatine nan bosom of nan city, crossed from nan People’s Square.
During specified important events arsenic nan Shanghai Tourism Festival, nan depository tin simultaneously organise a awesome number of shows, which is why, arsenic each year, it opens caller additions to its collections and creation shows.
The depository is peculiarly excited astir nan caller integer accumulation of nan 3D and 12D holographic useful of Jay Chou, an eminent Chinese creator pinch 3D Chouchou avatars. Using nan latest successful holographic technology, it is imaginable to person Chouchou guideline nan personification successful visiting nan 12 taste relics of nan Museum’s splendid collection, and pinch caller holographic search technology, Chouchou tin virtually measurement down from nan surface and shake hands nan visitors. In nan world of modern ar,t this is an unmatched accumulation combining interactive probability mentation pinch AI, artificial intelligence, and interactive dream technology.
The integration of Contemporary Popular civilization pinch Cultural relics for tourists.
The Shanghai Museum has launched its first initiative, which seeks to coming an accumulation connected accepted taste relics and modern popular art. This is an inaugural nan Shanghai Museum is good known for wrong its erstwhile exhibitions, which featured collections that consisted of artefacts for illustration ancient jades, bronzes, blue-and-white porcelain, and pastel porcelain. Such prized possessions exemplify nan relics of an ancient civilisation, and its unparalleled and wise practice that has been preserved and continues to animate generations.
“Remarkable Ancestors” is not your mean exhibition. It features salient popular figure, Jay Chou and an anime-styled depiction of him, Chouchou. Chouchou, nan guide, provides an replacement measurement of looking astatine nan museum’s postulation and helps visitors summation a heavy knowing of Chinese history, which antecedently was not easy to obtain. This grounds utilises precocious tech to foster a digitalised situation that provides an interactive accumulation wherever guests tin prosecute pinch nan Chinese relics connected display, which are accompanied pinch designs that are bold and modern designs. Such an acquisition is bound to beryllium treasured and brings distant an relationship pinch history that is not often witnessed.
Interactive and Immersive Experience for All Ages
Upon visiting nan exhibition, astir visitors person a genuinely immersive experience, wherever ancient Chinese creation and modern integer creation converge, and wherever holographic facsimiles of nan museum’s astir valuable relics, for illustration jade and bronze sculptures, and ancient pottery, travel alive. The depository is astir appreciated for its engagement done integer NFC cards, which unlock nan value and nan history of nan depository successful ways that person not been presented done accepted displays.
Young viewers and integer avatars admit nan easiness pinch which assemblage members ‘grab’ nan concepts presented, soaked successful Jay Chou’s music. The audience’s wonderment besides stems from interacting pinch technology-savvy robots, which heighten nan dynamics of nan accumulation while besides aiding successful nan nuanced knowing of nan taste relics. The equilibrium betwixt acquisition and entertaining gives nan accumulation cosmopolitan entreaty for visitors and locals looking for family-friendly activities.
Enhancing nan Role of Shanghai successful Cultural Tourism
With nan occurrence of nan Shanghai Tourism Festival and Shanghai becoming ever much nan attraction of world tourism, nan metropolis offers divers accepted and modern taste activities. As “Remarkable Ancestors – Chouchou’s Time Travel Adventures” highlights, ancient artefacts and modern exertion grounds nan city’s committedness to nan taste tourism sector. Financed and managed by nan Shanghai Science and Technology Museum, this grounds underscores nan request to support gait pinch existent demands of world travellers, peculiarly nan travellers to China pinch a rich | taste history.
The Shanghai’er pays a 22RMB admittance interest that includes nan full Chouchou pavilion. Within People’s Square, an grounds of capable liking that a important information of nan Square’s crowds will want to make clip to position it. The Square itself is nan attraction of nan city’s carrier and is surrounded by different important landmarks for illustration Nanjing Road and nan Shanghai Grand Theatre. The basal objectives of nan grounds is to exemplify for nan world this democracy’s proud history done accessible creation and technology, becoming nan world’s softest power.
Cultural tourism and technological innovation
“Remarkable Ancestors” is besides a portion of a increasing inclination successful world tourism. It is nan usage of exertion successful innovative ways successful nan taste and practice tourism offered successful places for illustration Shanghai and galore different tourism hubs crossed nan globe. With nan usage of augmented and virtual reality and moreover much precocious exertion for illustration interactive modules, visitors are capable to participate successful civilization much immersively. The Shanghai Museum has utilized these technologies successful a bid to make taste relics much applicable to nan younger organization who are not engaged pinch accepted museums.,
This accumulation is simply a caller a unsocial measurement to attack taste tourism, making it a exemplary for taste and different museums globally. This grounds could trigger much of them successful different cities and facilitate nan advancement of integer practice tourism.