Netflix Just Revealed Ai-generated Footage In A Popular Show For The First Time - Did You Spot It?

Netflix

Without realizing it, you whitethorn person already seen Netflix's first foray into AI-generated content.

In its latest institution net call, Netflix co-CEO Ted Sarandos revealed that AI created portion of a segment of a building collapsing successful nan caller Netflix series The Eternaut, a post-apocalyptic play astir an alien penetration successful Argentina.

Also: I said pinch an AI type of myself, acknowledgment to Hume's free instrumentality - really to effort it

Sarandos framed nan usage of generative AI devices arsenic "an unthinkable opportunity" for creators to make contented amended and cheaper. "This is existent group doing existent work," he explained, "with amended tools," adding that a VFX series of a building collapsing was completed "10 times faster than it could person been completed pinch accepted VFX devices and workflow." 

Sarandos said filming nan segment wouldn't person been imaginable because it would person been acold beyond this project's budget. The segment would have been imaginable pinch ocular effects; it would person conscionable taken much time. 

While AI devices are communal for creators successful nan intermezo industry, this marks nan first clip that Netflix has utilized AI-generated contented successful an original bid aliases movie. Given really useful AI tin be, simply using it in nan process isn't nan problem here. AI isn't going away. The rumor is that it was utilized to create contented (not assist), and viewers didn't cognize until months later. 

I pulled up nan segment to cheque it retired for myself, and I wouldn't person known it was made pinch AI (it's successful section 6 of nan show astatine nan 59:50 people if you want to spot for yourself). Two shots, each possibly a 2nd long, show ample portions of a building falling to nan ground. I tin possibly show things look a small unusual if I region and look closely, but particularly since nan shots successful mobility are spliced quickly pinch existent shots, it's thing I'd ne'er spot successful existent time.

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Netflix has experimented pinch AI successful different areas. Two months ago, it introduced a caller AI hunt feature that lets you picture what you want to watch successful conversational terms. In May of this year, it introduced generative AI ads.

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