Netflix In Talks To License Video Podcasts From Iheartmedia, Report Says

In Brief

Netflix is reportedly successful talks to licence video podcasts distributed by iHeartMedia, according to Bloomberg. iHeartMedia’s podcast portfolio includes shows for illustration “The Breakfast Club,” “Las Culturistas,” “Jay Shetty Podcast,” and “Stuff You Should Know.”

Netflix is looking for exclusivity, which intends video podcasts that it licenses from iHeartMedia could nary longer beryllium uploaded to YouTube. It’s worthy noting that if a woody does travel together, iHeartMedia mightiness not licence its full podcast catalogue to nan streaming service.

The news comes a fewer weeks aft Netflix signed a akin woody pinch Spotify that will bring a curated action of sports, culture, lifestyle, and existent crime podcasts from Spotify Studios and The Ringer to Netflix.

Under nan Spotify deal, podcasts disposable connected Netflix will beryllium removed from YouTube but stay connected Spotify. Some of Spotify’s biggest shows, including “The Joe Rogan Experience,” will stay connected YouTube.

For Netflix, these video podcast deals will springiness it a caller measurement to amended compete pinch YouTube, which is nan most-watched platform for video podcasts aft surpassing 1 cardinal monthly progressive podcast viewers earlier this year.

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