Netflix Cto Says More Vertical Video Experiments Are Coming, But Streamer Is Not Competing With Tiktok

Netflix is looking to vertical video arsenic a measurement to research pinch caller contented types, said CTO Elizabeth Stone, speaking astatine nan TechCrunch Disrupt 2025 convention connected Tuesday. The exec noted nan institution didn’t want to compete straight pinch apps for illustration TikTok aliases different short-form play apps, but did admit location are much ways that Netflix tin return advantage of nan mobile platform.

In consequence to a mobility astir nan competitory scenery connected mobile, Stone agreed location are times erstwhile consumers are looking for thing Netflix offers, for illustration a TV show, movie, aliases game, but location are different times they want “something much snackable.”

In these moments, Netflix needs to beryllium capable to connection “a broader assortment of content,” she said.

“We’re testing a vertical video provender connected mobile devices that starts to reimagine what mobile is, and benignant of meets consumers wherever they are now and really they’re utilizing mobile today.”

That feed, announced earlier this year arsenic a test, allows members to scroll done clips of its original titles. The extremity is to promote Netflix users to beryllium inspired to watch nan show aliases movie.

However, nan institution whitethorn person bigger plans for really that provender tin beryllium utilized, Stone’s comments suggested.

The exec pointed to Moments, a video clipping characteristic in nan Netflix app that lets users clip and stock their favourite scenes from a show aliases movie.

There’s imaginable for seeding those short clips into nan vertical video feed, but Stone didn’t straight corroborate this plan. Instead, she said much vaguely nan institution would research pinch “different types of content” that could beryllium successful nan vertical feed, arsenic good arsenic “different ways to clip and stock content.”

“We’ve been innovating connected Moments, which allows benignant of a societal relationship to immoderate of nan contented by allowing a personnel to return a clip and stock it pinch their networks,” she said. adding that nan characteristic is simply a type of short-form experience.

“But [Netflix” is not intending to transcript aliases pursuit precisely what a TikTok aliases others are doing because we deliberation that there’s a definite type of intermezo — aliases infinitesimal of truth — that’s particularly valuable to our members, and we really want to beryllium focused there, versus trying to beryllium each things astatine each moment, which I don’t deliberation needs to beryllium a halfway portion of nan strategy,” Stone added.

Another research involves podcasts, acknowledgment to Netflix’s recent woody pinch Spotify to administer podcasts connected its platform.

“We’ll usage immoderate of these caller canvases we have, for illustration vertical video, to commencement to research pinch caller contented types — and that includes thing we announced much recently, which is podcasts,” Stone added, noting that immoderate podcast contented would beryllium co-exclusive crossed Netflix and Spotify and would travel to life connected some mobile and TV.

The exec said users will spot these experiments will beryllium retired successful nan adjacent fewer quarters and passim 2026.