Nestlé International Travel Retail Revolutionises Global Airport Shopping With Exclusive Kitkat And After Eight Activations, Embracing Local Culture And Unique Travel Experiences

Published on September 2, 2025

Nestlé International Travel Retail is enhancing nan world airdrome shopping scenery pinch exclusive KitKat and After Eight activations, blending location civilization pinch exceptional recreation experiences. These activations supply travelers nan opportunity to acquisition iconic brands and nan section civilization astatine strategical world airdrome partnerships pinch awesome retailers. These activations particularly heighten customer engagement, recreation unit acquisition and beforehand nan Sense of Place and exclusivity themes.

Nestlé International Travel Retail (NITR) continues to innovate and amended nan recreation shopping acquisition done a scope of attention-getting activations for its lead brands, KitKat and After Eight. In attraction connected broadening nan extent of customer engagement, NITR has worked pinch apical recreation retailers connected airdrome activations which attraction connected 2 cardinal acquisition motivators: Sense of Place and Exclusivity. With these activations, NITR is putting well-known confectionery brands onto nan recreation unit stage, providing travelers pinch overmuch much than a elemental acquisition pinch each location’s celebrated experience.

KitKat and nan Wonders of Malaysia

One of nan astir salient activations by NITR is nan collaboration pinch Eraman astatine Kuala Lumpur International Airport (KLIA). The “Wonders of Malaysia” campaign, initiated successful July and continuing done September, celebrates Malaysia’s Independence Day by highlighting nan country’s rich | taste heritage. Set against nan backdrop of KLIA’s Zone G, Contact Pier, this activation perfectly combines nan principle of Malaysia’s rich | practice pinch KitKat’s world appeal.

The promotion encourages passengers to ‘Live Your Best Break,’ a taxable that resonates profoundly pinch travelers seeking a relaxing yet indulgent experience. By offering a gift-with-purchase incentive, wherever consumers spending MYR 150 (approximately US$35) connected KitKat products tin prime up a free duffle bag, nan activation not only promotes nan marque but besides provides travelers pinch a applicable and stylish accessory for their journey. This activation is strategically timed to coincide pinch nan ceremony of Malaysia’s Independence Day connected August 31, creating a festive ambiance and aligning nan marque pinch a important taste infinitesimal successful nan country.

KitKat successful Lima: Celebrating nan Essence of Peru

Another cardinal activation is taking spot astatine Lima’s Jorge Chávez International Airport, wherever NITR has collaborated pinch Lagardère Travel Retail to motorboat a KitKat promotion that runs from August 1 to October 30. This activation highlights nan mesmerizing landscapes of Peru, featuring nan awe-inspiring beauty of iconic sites specified arsenic Machu Picchu. It besides incorporates nan alpaca, a beloved awesome of Peruvian culture, into nan design, reinforcing nan ‘Sense of Place’ that NITR intends to execute successful its recreation unit activations.

The promotion takes spot successful nan airport’s caller flagship store, showcasing nan characteristic of Peru while offering travelers an immersive shopping experience. Passengers are not only treated to KitKat’s well-loved products but are besides invited to prosecute pinch nan civilization and beauty of Peru successful a mode that is some innovative and personal.

Sense of Place arsenic a Conversion Driver

‘Sense of Place’ has go a proven driver of conversion successful nan confectionery and cocoa categories, a strategy that continues to substance nan maturation of nan sector. The brand’s activation efforts are designed to make each customer’s shopping acquisition much memorable and meaningful by showcasing section culture, traditions, and landmarks. These activations besides item exclusivity, ensuring that travelers are offered thing unsocial and typical that they cannot find anyplace else.

The accent connected ‘insta moments’ — experiences designed to beryllium shared connected societal media — has proven peculiarly effective successful attracting nan Gen Z demographic, a cardinal assemblage for recreation unit brands. Photo-worthy displays and interactive elements not only promote engagement but besides thrust footfall, summation conversion rates, and beforehand higher handbasket sizes.

“By creating these tailored experiences, we’re not conscionable trading products; we’re enhancing nan wide recreation unit experience,” NITR stated. “The extremity is to lead nan translator of recreation unit by offering much than conscionable a spot to shop, but an acquisition that visitors will retrieve agelong aft they’ve near nan airport.”

After Eight and nan Power of Gifting

Another important marque successful NITR’s portfolio is After Eight, known globally arsenic a premium gifting product. NITR has focused its efforts connected enhancing nan gifting entreaty of After Eight done exclusive recreation unit activations that stress Sense of Place, Limited Edition offerings, and Personalization. These elements are designed to make After Eight a standout gift for travelers seeking thing typical to return location for loved ones.

Collaborating pinch apical recreation retailers, customized After Eight Mint packaging has debuted astatine Dubai International Airport done Dubai Duty Free, Istanbul Airport pinch Unifree-Heinemann, and Ezeiza International Airport successful Argentina alongside Avolta. These bespoke packaging designs elevate nan gifting experience, making After Eight a luxurious and thoughtful gift prime for passengers passing done these cardinal recreation hubs.

In addition, a limited-edition After Eight Strawberry statement has been introduced, further expanding nan brand’s entreaty and exclusivity. This limited-edition merchandise is only disposable astatine prime airports, further enhancing nan allure of nan marque and driving user interest.

Transforming nan Travel Retail Landscape

NITR’s attraction connected enhancing nan recreation unit acquisition done Sense of Place and Exclusivity aligns pinch nan company’s broader ambition to elevate food, peculiarly confectionery and snacks, to nan aforesaid level of prominence arsenic accepted duty-free categories for illustration intoxicant and beauty. By continuing to innovate and create meaningful activations that prosecute consumers successful unsocial ways, NITR is well-positioned to lead nan translator of recreation unit shopping experiences globally.

Nestlé International Travel Retail is innovating airdrome shopping by focusing connected exclusive activations of KitKat and After Eight products. These activations beforehand marque engagement and consciousness by allowing passengers to participate successful memorable, culturally rich | shopping opportunities and activations which celebrates section civilization and augment marque appeal. This initiates accrued relationship and exclusivity astatine awesome world airports.

NITR is pioneering nan early of recreation unit pinch move activations for KitKat and After Eight, integrating Sense of Place and Exclusivity successful a caller way. By collaborating pinch top-tier retailers successful awesome world airports, nan institution offers unsocial income that delight customers pinch section civilization engagement. Through these collaborations, NITR remains nan industry’s modular bearer, illustrating afloat developed thoughts pinch polished and seamless structure.