Nelson Airport And Sounds Air Partner For ‘sounds Of Spring’ Campaign To Boost Tourism In New Zealand With Exclusive Deals And Immersive Experiences

Published on September 17, 2025

In a vibrant effort to revive tourism and support section businesses, Nelson Airport has collaborated pinch Sounds Air and nan Nelson Regional Development Agency (NRDA) to motorboat an innovative trading run aimed astatine attracting visitors to nan Nelson-Tasman region. The campaign, aptly named “Sounds of Spring”, highlights nan region’s stunning beauty, particularly successful nan aftermath of nan wintertime floods, and invites travelers to acquisition its offerings done unsocial sensory experiences.

A Fresh Approach to Promoting Nelson-Tasman

The “Sounds of Spring” run takes an innovative, sensory-driven attack to tourism marketing. By incorporating soundscapes on pinch visuals, this run offers imaginable visitors an immersive preamble to nan region. The extremity is to let group to acquisition nan earthy beauty and ambiance of Nelson-Tasman earlier they moreover arrive, creating a deeper relationship and appreciation for nan area’s charm.

Beth Catley, Head of Corporate Services astatine Nelson Airport, explained that this run uses sound to elevate nan acquisition of Nelson-Tasman, providing a caller measurement for group to acquisition nan region’s highlights. This unsocial sensory trading attack is designed to seizure nan principle of nan area and entice travelers pinch a much emotionally resonant message.

Strengthening Connectivity and Supporting Local Airlines

The business betwixt Nelson Airport and Sounds Air goes beyond tourism promotion; it besides serves to support Sounds Air’s ongoing occurrence connected nan Nelson routes. By attracting much visitors to nan region, nan run encourages request for Sounds Air services, ensuring that nan hose tin proceed to connection convenient and affordable flights. This collaboration is intended to use nan airline, nan airport, and nan broader community, each while enhancing nan recreation acquisition for those exploring Nelson-Tasman.

The attraction connected local connectivity is captious to ensuring that travelers tin research Nelson pinch ease, and nan collaboration intends to fortify nan web of home flights betwixt Nelson and awesome cities successful New Zealand.

Overcoming Seasonality Challenges

One of nan cardinal objectives of nan “Sounds of Spring” run is to reside nan rumor of seasonality successful nan region’s tourism. The Nelson-Tasman area is known for its beautiful landscapes, but for illustration galore tourism regions, it faces fluctuations successful visitant numbers, peculiarly during nan colder months. The run seeks to promote recreation to nan region during nan spring, a clip erstwhile nan area comes to life pinch vibrant blooms and temperate weather, making it an perfect clip for visitors to visit.

Craig Boodee, Visitor Destination Manager astatine NRDA, emphasized that nan run is designed to counteract nan seasonality challenge. It intends to item nan region arsenic a year-round destination, showing that Nelson-Tasman remains unfastened and stunning, moreover aft nan wintertime floods. With a attraction connected springtime, nan run showcases nan region’s earthy beauty, making it a apical prime for visitors.

Engaging Campaign Activities and a Promotional Giveaway

To pull much visitors, nan “Sounds of Spring” run includes a promotional giveaway. Participants person nan chance to triumph a trip for 2 from Wellington to Nelson to be nan NZ Cider Fest successful November. The prize besides includes accommodations astatine nan Rutherford Hotel, 1 of Nelson-Tasman’s premier hotels, making it an enticing connection for imaginable visitors.

The run besides includes a dedicated website wherever visitors tin research moving and still imagery, on pinch soundscapes that bespeak nan principle of nan region. For an moreover much immersive experience, a Nelson-Tasman soundscapes playlist has been created and made disposable connected Spotify, allowing group to bask nan sounds of nan region from wherever they are. These elements activity together to create an engaging and memorable preamble to Nelson-Tasman for travelers.

The Growth of Sounds Air and Its Ongoing Collaboration

Sounds Air, contempt facing challenges successful nan home aviation industry, has knowledgeable important maturation successful request for its Nelson routes. This maturation has been supported by nan collaboration pinch Nelson Airport, which has allowed nan hose to summation capacity and connection much options for travelers. Olivia Jacobs, General Manager of Sounds Air, noted that this continued business has been instrumental successful nan airline’s expertise to grow its services and connection much predominant flights. This collaboration stands arsenic a exemplary for really location airlines and airports tin activity together to create sustainable and competitory services that use some operators and nan section community.

Conclusion: A Bright Future for Nelson-Tasman Tourism

The “Sounds of Spring” run has proven to beryllium a important measurement guardant for Nelson-Tasman tourism. By emphasizing nan region’s earthy beauty, taste richness, and unsocial experiences, nan run is helping to revitalize nan tourism manufacture and support section businesses. The business betwixt Nelson Airport and Sounds Air is an illustration of really collaboration tin thrust maturation and heighten connectivity, yet benefiting some nan tourism manufacture and nan section economy.

With a operation of sensory marketing, imaginative promotional activities, and ongoing collaboration, nan “Sounds of Spring” run is judge to animate much visitors to research Nelson-Tasman successful nan outpouring and beyond, making it a premier destination for travelers looking to acquisition nan champion of New Zealand’s earthy and taste offerings.

[Source: Nelson Airport]