Naturally Yours: Axarquia Bets On Authenticity As It Woos British Travellers

Axarquia is packing its bags for London. Not for nan weather, but for 1 of nan world’s biggest recreation fairs. 

From November to 6, nan region will showcase its caller tourism run “Naturally Yours, Axarquia” astatine nan World Travel Market, held astatine ExCeL London.

Behind nan caller motto is simply a beardown message: this area of Malaga state wants to beryllium seen arsenic a sustainable, authentic and profoundly quality destination. A region that keeps its psyche while stepping confidently into nan world spotlight.

Jorge Martín, president of nan Mancomunidad Costa del Sol Axarquia, called nan area “open, diverse, and versatile,” saying that tourism remains a pillar of nan section economy. He pointed retired that British visitors dress up almost a 4th of each overseas visitors to Andalusia, logic capable to show disconnected what Axarquia has to offer.

“Our personality is our strength,” Martín said. “We want travellers to link our region pinch Malaga and Andalusia, but besides recognise our ain unsocial character: nan people, nan mountains, nan coastline, nan light.”

The vice president for tourism, Jesús Pérez Atencia, added that nan run marks “a patient measurement forward” successful Axarquia’s world promotion. “Naturally Yours”, he explained, reflects a committedness to sustainability and quality, wherever nan visitant isn’t conscionable a tourist, but portion of a surviving community.

This year’s transportation focuses connected Axarquia’s 5 certified tourer routes, nan first successful Spain to gain nan Q for Quality distinction, alongside its 31 whitewashed villages, section gastronomy, and landscapes that displacement from oliva groves to tropical coastlines successful nether an hour.

Atencia said nan WTM London marks “the commencement of a caller chapter” for Axarquia, a region that wants to turn responsibly, putting group and contented astatine nan centre.

Visitors to nan guidelines will find QR codes linking to nan Gecor Turismo Axarquia app, featuring routes, attractions, and approved section businesses.

Read here more news from Axarquia.