Nattachit Oonsiam Gets Appointed As The Director Of Tourism Authority Of Thailand

Published on August 11, 2025 |

The Tourism Authority of Thailand (TAT) has appointed Mr. Nattachit Oonsiam arsenic nan caller Director of its Mumbai Office, wherever he will lead destination trading efforts and deepen waste and acquisition and media partnerships crossed Western and Southern India, 1 of Thailand’s astir captious root regions for inbound tourism.

With adjacent to 20 years of acquisition astatine nan Tourism Authority of Thailand (TAT), Mr. Oonsiam is wide regarded arsenic a seasoned leader successful nan world tourism sector. His profession reflects heavy expertise successful location strategy, world marketing, and building semipermanent partnerships pinch cardinal manufacture stakeholders. Over nan years, he has played a cardinal domiciled successful shaping Thailand’s tourism positioning successful divers markets, processing targeted campaigns that blend taste entreaty pinch modern recreation trends.

Before taking up his existent posting successful India, Mr. Oonsiam served arsenic Director of nan ASEAN, South Asia, and South Pacific Marketing Division. In this capacity, he managed tourism promotion for much than 10 high-value markets, including India, Australia, and respective ASEAN nations. His activity progressive coordinating multi-market campaigns, fostering practice pinch airlines and recreation waste and acquisition bodies, and representing Thailand astatine awesome world tourism fairs and forums. Under his leadership, these markets saw strengthened marque visibility and a dependable maturation successful visitant arrivals.

Known for his collaborative approach, Mr. Oonsiam has consistently bridged taste and commercialized objectives, ensuring that Thailand’s tourism connection resonates globally. His assignment successful India signals a strategical intent to deepen engagement pinch 1 of Thailand’s fastest-growing root markets.

Mr. Oonsiam began his profession pinch TAT successful 2007 arsenic Secretary to nan Governor, wherever he supported high-level operations and inter-agency coordination. His consequent roles crossed world divisions person equipped him pinch a crisp knowing of divers traveller profiles and marketplace nuances.

Commenting connected his caller assignment, Mr. Oonsiam said that Thailand and India shared much than conscionable proximity, explaining that location was taste closeness, affectional resonance, and an appetite for authentic recreation experiences. He added that their attraction would beryllium connected strengthening these ties done sustained collaboration pinch recreation agents, media, airlines, and influencers crossed Western India, and connected presenting Thailand successful fresh, compelling ways to some first-time and repetition travellers.

As Director of nan Mumbai Office, Mr. Oonsiam will oversee Thailand’s tourism promotion successful Western India, including cardinal markets specified arsenic Maharashtra, Gujarat, Madhya Pradesh, and Chhattisgarh. His attraction will see destination diversification, integer outreach, and building visibility for niche tourism segments specified arsenic luxury, wellness, weddings, culinary, and family travel.

This assignment comes astatine a pivotal infinitesimal for Thailand’s tourism strategy, arsenic nan state intensifies its attraction connected attracting high-quality Indian travellers. The accent is not only connected expanding visitant numbers but besides connected encouraging longer stays, higher spending, and much immersive travel. To execute this, Thailand is moving to grow and heighten aerial connectivity betwixt cardinal Indian cities and celebrated Thai destinations, making recreation much convenient and accessible. At nan aforesaid time, nan tourism authority is investing successful nan promotion of bespoke recreation experiences that cater to divers interests, from luxury escapes and wellness retreats to taste immersions and escapade tourism.

A balanced attack to some B2B and B2C engagement is besides cardinal to nan plan, pinch efforts aimed astatine strengthening relationships pinch recreation agents, circuit operators, airlines, and integer influencers, while straight inspiring consumers done targeted campaigns and events. India remains 1 of Thailand’s astir important root markets, consistently ranking among nan apical successful position of visitant arrivals and spending. Against this backdrop, Mr. Oonsiam’s activity is expected to beryllium instrumental successful guiding nan adjacent shape of growth, fostering deeper bilateral ties, and positioning Thailand arsenic a preferred, high-value destination for Indian travellers successful nan years ahead.