Msnbc To Change Name To Ms Now Amid Spinoff From Nbcuniversal

MSNBC will alteration its sanction to My Source News Opinion World (MS NOW) and unveil a caller logo later this twelvemonth arsenic portion of nan cablegram news channel’s spinoff from nan Comcast-owned media institution NBCUniversal.

Comcast announced past twelvemonth that it would rotation disconnected astir of its cablegram tv networks into a abstracted publically traded institution called Versant. The caller institution will see MSNBC and nan financial news transmission CNBC arsenic good arsenic nan USA Network, Oxygen, E!, SYFY and nan Golf Channel.

The branding changes correspond Versant’s accent connected “building our individual personality and imagination for nan early while laying a instauration for nan continued maturation and occurrence of our businesses,” Versant CEO Mark Lazarus said successful a memo to unit Monday morning.

The caller branding for MS NOW.Versant

“The peacock is synonymous pinch NBCUniversal, and it is simply a awesome they person decided to support wrong nan NBCU family,” Lazarus said. “This gives america nan opportunity to complaint our ain way forward, create chopped marque identities, and found an independent news statement pursuing nan spin.”

MSNBC President Rebecca Kutler said nan web will not alteration editorial direction, saying successful part: “While our sanction will beryllium changing, who we are and what we do will not. Our committedness to our activity and our audiences will not waiver from what nan marque committedness has been for 3 decades.”

Comcast will clasp NBCUniversal assets specified arsenic nan NBC broadcast network, NBC News, NBC Sports, nan streaming level Peacock and nan cablegram marque Bravo.