Motion Picture Association Hits Meta With Cease-and-desist Over Use Of ‘pg-13’ Label

In Brief

The Motion Picture Association (MPA) has sent Meta a cease-and-desist missive demanding that it extremity utilizing nan word “PG-13,” arsenic first reported by The Wall Street Journal.

Last month, Meta announced that teens connected Instagram would, by default, only spot contented that adheres to PG-13 movie ratings. Two weeks later, nan MPA sent Meta a cease-and-desist letter, asserting that Meta’s declare that contented connected teen Instagram accounts would travel PG-13 guidelines is “literally mendacious and highly misleading.”

The institution states that its movie-rating strategy can’t beryllium compared to Meta’s contented restrictions, which it says “appear to trust heavy connected artificial intelligence.”

“The MPA has worked for decades to gain nan public’s spot successful its standing system,” said nan letter. “Any dissatisfaction pinch Meta’s automated classification will inevitably origin nan nationalist to mobility nan integrity of nan MPA’s standing system.”

In consequence to nan letter, Meta stated that it hasn’t claimed its teen accounts were certified by nan MPA aliases officially PG-13 rated. Additionally, nan institution says its contented restrictions are “guided” by PG-13, alternatively than straight linked to nan MPA. Meta besides says its usage of nan word qualifies arsenic adjacent use.

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