Image Credits:Supernal10:45 AM PDT · September 26, 2025
A wider activity shakeup t Hyundai’s electrical aerial taxi startup Supernal, , is underway conscionable a fewer weeks aft it paused activity connected its conveyance programme and its CEO and CTO left, TechCrunch has learned.
Supernal’s main strategy serviceman Jaeyong Song and main information serviceman Tracy Lamb are nary longer pinch nan company, nan startup confirmed Friday. Lina Yang, nan main of unit to Suprernal’s recently-departed CEO Jaiwon Shin is besides out. (Yang had antecedently served arsenic Supernal’s “Head of Intelligent Systems” until April 2025.)
“As we modulation to caller leadership, we person taken nan opportunity to strategically reappraisal our program’s advancement and adjacent steps to guarantee alignment pinch our semipermanent goals,” nan startup said successful a connection to TechCrunch.
Supernal said proprietor Hyundai Motor Group “remains powerfully committed to its AAM [Advanced Air Mobility] business.”
Song’s departure is peculiarly notable fixed that he spent 3 years serving arsenic nan vice president of Hyundai’s AAM group earlier taking complete nan main strategy serviceman domiciled astatine Supernal successful 2023. (Supernal was spun retired of AAM successful 2021.) Song has been employed by nan larger Hyundai-Kia group since 2014. Lamb, meanwhile, has a agelong history arsenic a commercialized aviator and information executive successful nan aerospace industry. Neither instantly responded to a petition for comment.
It’s been a reliable twelvemonth for Supernal. That startup ended 2024 by abruptly winding down its caller office successful Washington, D.C., as TechCrunch antecedently reported. While Supernal yet pulled disconnected its first trial formation successful March, it laid disconnected dozens of labor conscionable a fewer months later. By early September, nan startup began an executive shakeup and paused nan aerial taxi program.
This is happening astatine a important infinitesimal for nan nascent electrical vertical takeoff and landing industry. Some players are securing finance and caller partnerships up of planned commercialized launches (all while nan regulatory strategy gets progressively favorable successful nan U.S.), while others are going retired of business.
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Aria Alamalhodaei covers nan abstraction and defense industries astatine TechCrunch. Previously, she covered nan nationalist utilities and nan powerfulness grid for California Energy Markets. You tin besides find her activity astatine MIT’s Undark Magazine, The Verge, and Discover Magazine. She received an MA successful creation history from nan Courtauld Institute of Art successful London. Aria is based successful Austin, Texas.
You tin interaction aliases verify outreach from Aria by emailing aria.techcrunch@gmail.com aliases via encrypted connection astatine +1 512-937-3988 connected Signal.
Sean O’Kane is simply a newsman who has spent a decade covering nan rapidly-evolving business and exertion of nan proscription industry, including Tesla and nan galore startups chasing Elon Musk. Most recently, he was a newsman astatine Bloomberg News wherever he helped break stories astir immoderate of nan astir notorious EV SPAC flops. He antecedently worked astatine The Verge, wherever he besides covered user technology, hosted galore short- and long-form videos, performed merchandise and editorial photography, and erstwhile astir passed retired successful a Red Bull Air Race plane.
You tin interaction aliases verify outreach from Sean by emailing sean.okane@techcrunch.com aliases via encrypted connection astatine okane.01 connected Signal.
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