Mirror’s Founder Is Back With A New ‘connected Screen’ Startup: A Gaming Device Called ‘board’

Brynn Putnam, nan laminitis behind nan connected fittingness startup Mirror, is backmost pinch a caller startup: a tech-powered gaming console that combines nan champion of committee games and video games, called Board.

After trading Mirror to Lululemon for $500 million successful 2020, Putnam returned to entrepreneurship to create an wholly caller product, which she unveiled Tuesday for nan first clip astatine nan TechCrunch Disrupt 2025 convention successful San Francisco.

Like Mirror, Board taps into elements of nan existent world and nan integer one.

The instrumentality offers a gaming platform, designed for friends and family to stitchery around, for illustration a committee game. However, nan crippled committee itself is simply a surface that recognizes touches, gestures, arsenic good arsenic beingness objects.

This 24-inch surface is housed successful a wood decorativeness frame. This size allows 4 to six group to beryllium astir playing games, nan laminitis said.

At launch, nan $500 merchandise comes pinch 12 motorboat games and 50 crippled pieces.

Over time, Putnam said AI will beryllium utilized to customize nan instrumentality to nan user.

“We’re really excited astir nan semipermanent powerfulness of AI to personalize nan experiences connected nan device. So you tin ideate imagination and sound inputs, storylines that are adaptive, move environments, accessibility features — for illustration translator and voice-to-text,” she said. “Over time, AI really makes anyone capable to create connected board. So Board becomes much than a crippled console. It becomes a spot for imaginative self-expression.”

To create nan first games, nan startup’s soul crippled workplace collaborated pinch outer developers. But nan longer-term scheme is for much developers to build for nan level successful nan future. The institution besides plans to connection an app shop wherever others will beryllium capable to bring their ain experiences to Board.

Board is backed by Lerer Hippeau, nan VC patient that led Mirror’s $3 cardinal seed round, arsenic good arsenic First Round and Box Group. To date, it’s raised $15 cardinal and is raising a Series A.

Asked really she landed connected gaming for her adjacent idea, Putnam replied, “I deliberation that play is conscionable cosmopolitan … With fitness, not everyone loves moving out, and not everyone loves moving retired astatine home, but play really unites us. It’s benignant of this cosmopolitan connection that connects america and brings america together,” she said.

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