Mince Pie Wrap Vs Mantecado Sandwich

Sainsbury’s has caused a operation this Christmas play pinch nan motorboat of its Mince Pie Brioche Style Wrap, a “modern twist” connected nan accepted mince pie. The festive wrap is filled pinch rich | mincemeat compote, salted caramel sauce, shortcake biscuits, and a hint of tangy crème fraîche, encased successful a soft brioche-style bread.  Sainsbury’s describes it arsenic nan “ultimate grab-and-go treat”, designed to make nan countdown to Christmas “a small spot sweeter and a batch much interesting.”

The wrap is inspired by nan Japanese inclination of “sweet sandos”, aliases consequence sandwiches, and follows successful nan footsteps of erstwhile festive innovations specified arsenic M&S’s strawberry sandwiches, which gained wide attraction during Wimbledon 2025.

The wrap is inspired by nan Japanese inclination of “sweet sandos”. Photo credit: Sainsbury’s

Customer reactions pinch bad reviews

Not a festive favourite online

Despite Sainsbury’s promotional enthusiasm, reactions connected societal media person been cautious, if not critical. One facebook personification posted, “They look disgusting. What are nan small information things, beans?” while different described nan wrap arsenic “truly disgusting.” some spell arsenic acold arsenic saying they ”are nan worse mince pies successful Britain”

These reactions bespeak nan sentiment of traditionalists, who favour classical mince pies. Sainsbury’s trading team, however, remains assured successful nan wrap, highlighting its unsocial operation of textures and flavours arsenic a fun, seasonal treat.

Will nan Mince Pie Sandwich Come to Spain?

British festive trends meet Spanish Christmas

While nan Mince Pie Brioche Wrap has arrived successful nan UK, Spanish supermarkets person shown nary plans to banal it. Christmas successful Spain centres connected accepted sweets for illustration mantecados, polvorones, turrón, and roscón de Reyes, and Spanish consumers thin to for illustration these classical formats complete experimental handheld desserts. Experts propose nan British Mince Pie Wrap itself is improbable to look successful Spain anytime soon, arsenic supermarkets attraction connected section traditions and flavours.

Could Spain Create Its Own Festive Sandwich?

That said, Spanish bakers and gourmet stores mightiness research pinch a “Mantecado sandwich”, taking inspiration from nan British innovation. A Mantecado brioche wrap could harvester nan crumbly almond saccharine pinch soft bread, possibly adding chocolate, cinnamon, aliases citrus to equilibrium nan sweetness.

While mainstream supermarkets whitethorn beryllium hesitant to adopt specified a merchandise immediately, artisanal bakeries could trial nan conception arsenic a festive novelty. Such an research would let Spanish culinary productivity to blend contented pinch modern convenience, offering a handheld dainty while keeping nan acquainted flavours of Christmas favourites.

What you request to know

• Sainsbury’s has launched nan Mince Pie Brioche Wrap, filled pinch mincemeat, salted caramel, biscuits, and a touch of crème fraîche, retailing astatine £3.40.
• Customer reactions are mixed, pinch immoderate praising its invention while others telephone it “truly appalling” connected societal media.
• The Mince Pie Wrap is improbable to look successful Spain, arsenic supermarkets attraction connected accepted festive sweets for illustration mantecados, polvorones, and turrón.
• Spanish bakers mightiness research pinch a “Mantecado sandwich” arsenic a section festive twist, combining classical flavours pinch soft breadstuff aliases brioche.

The festive takeaway

Sainsbury’s Mince Pie Brioche Wrap demonstrates a willingness to research pinch festive classics, blending accepted flavours pinch modern presentation. While immoderate consumers are sceptical, it has sparked debate, highlighting nan hostility betwixt invention and contented during nan Christmas season.

For now, British consumers tin bask this different festive treat, while Spanish festive lovers proceed to bask mantecados, turrón, and polvorones. However, nan thought of a Spanish equivalent, a Mantecado sandwich, shows that festive experimentation could yet transverse borders, moreover if nan original Mince Pie Wrap remains a uniquely British innovation.