Meta's Latest Creator Push Comes With $3,000 Bonuses For Posting On Facebook

Stop maine if you've heard this before: Meta has a caller programme to lure apical creator talent to Facebook and it comes pinch hefty prize payments. The institution is launching a caller inaugural aimed astatine celebrated creators who already person ample followings connected TikTok, YouTube aliases Instagram and offering them bonuses up to $3,000 a period conscionable for posting connected Facebook.

Meta's extremity is to lure much apical talent to its Content Monetization program, which pays creators based connected views and different engagement metrics crossed Stories, Reels and posts. The caller bonuses will beryllium portion of an inaugural Meta has dubbed "Creator Fast Track," which is meant to make nan onboarding process easier — and much enticing — to Facebook newcomers.

Under nan caller "Fast Track" program, Meta is offering monthly bonuses of $1,000 to creators who person astatine slightest 100,000 followers connected different level and $3,000 for those that person a cardinal aliases more. Creators who subordinate will request to station a minimum number of times per period to gain nan bonuses, but aren't required to meet engagement targets aliases station exclusive contented to earn. They besides aren't require to station video contented arsenic Facebook besides reward matter and photograph posts, arsenic good as Stories.

That whitethorn sound for illustration a beautiful bully woody (it is), but it's besides a constricted one. The accelerated way bonuses will only past for 3 months. Creators should deliberation of nan bonuses arsenic costs "for nan hassle of starting connected a caller platform," not nan cardinal portion of nan program, Meta's VP of Product for Creators, Yair Livne, tells Engadget. "Our dream is that wrong a fewer months … nan net that you spot from Facebook Content Monetization will go nan much important thing." He besides notes that Meta will boost nan scope of creators it fast-tracks, which should thief them velocity up their earning potential.

It's acold from nan first clip Facebook has sought to lure large names pinch large checks. It promised publishers large payouts erstwhile it launched Facebook Watch astir a decade ago. It erstwhile courted crippled streamers for its (now defunct) Twitch competitor. A twelvemonth aft launching Reels to return connected TikTok, it invested $1 billion successful a prize programme that offered creators arsenic overmuch as $35,000 a period only to pull nan plug successful 2023.

Livne acknowledged that it "took america a agelong clip to find our path" to a much sustainable creator program. "We don't person a excavation building truthful you're not competing pinch different creators for dollars. It really is based connected your performance."

There are already signs that nan Facebook Content Monetization program, which it introduced successful nan autumn of 2024, is moving — astatine slightest for some. Meta says it paid Facebook creators astir $3 cardinal successful 2025, a caller precocious for nan societal network. Creators person besides reported that nan caller streamlined programme is paying off.

One governmental news creator told nan newsletter Chaotic Era that they made $250,000 from Facebook successful January alone. Publishers told Digiday past twelvemonth that they expected to make "between six and 7 figures" successful 2025 acknowledgment to nan program. There are galore caller posts successful Reddit's r/passiveincome forum wherever users study making 5 figures a period from nan program, which is still invitation only.

Livne agrees that Facebook's monetization programme has been thing of a "well kept secret" successful nan creator community. "We're trying to make it little good kept and little of a secret."

Are you successful Facebook's Content Monetization Program, Creator Fast Track aliases different creator programme astatine Meta? You tin scope Karissa by email, connected X, Bluesky, Threads, aliases nonstop a connection to @karissabe.51 to chat confidentially connected Signal.