Matta Fair 2025 Is Now At Sabah, Malaysia Becomes Travellers Favourite Tourist Destination: Here’s All You Need To Know

Published on August 11, 2025 |

Kuala Lumpur, 11 august 2025- Sabah is now officially Malaysia’s Favourite Destination for nan 57th MATTA Fair, happening 5-7 September 2025 astatine nan Malaysia International Trade and Exhibition Centre (MITEC) successful Kuala Lumpur. This honorable grant signals Sabah’s rising position arsenic a must-visit spot, luring some section and world travelers pinch its lively culture, stunning scenery, and attraction connected eco-friendly tourism.

Record-Breaking Event astatine MATTA Fair

The upcoming MATTA Fair promises to beryllium nan largest of its benignant yet, pinch an awesome 2,040 booths, surpassing nan 1,754 booths of nan erstwhile fair. The biannual arena is expected to pull a divers scope of exhibitors, including nationalist and authorities tourism organizations, airlines, hotels, and licensed recreation agents. It will connection a broad action of recreation packages that cater to each types of travelers, from escapade seekers to those willing successful taste tourism and luxury escapes.

A Strong Focus connected Sustainable Tourism

Sabah’s fame arsenic a recreation destination has seen a notable emergence successful caller years. In nan erstwhile MATTA Fair successful April 2025, nan authorities achieved income worthy RM4.5 million, a singular 46% summation from nan erstwhile year. This surge successful income is simply a testament to nan increasing request for authentic recreation experiences that connection immersive encounters pinch nature, culture, and heritage.

The state’s nickname arsenic Malaysia’s Favourite Destination aligns intimately pinch nan MATTA Eco & Sustainable Tourism Initiative (MESTI), which prioritizes taste preservation, organization empowerment, and biology sustainability. Sabah’s accent connected responsible tourism has contributed importantly to its reputation, arsenic nan region continues to supply visitors pinch meaningful and sustainable recreation options while supporting section communities.

Celebrating Sabah’s Unique Cultural Heritage

To observe its recently gained recognition, nan Sabah Tourism Board will big a assortment of taste exhibits and immersive activities astatine its pavilion during nan MATTA Fair. These experiences are designed to showcase nan state’s rich | biodiversity, taste heritage, and eco-tourism initiatives. Visitors will beryllium capable to research curated recreation packages that bespeak Sabah’s unsocial identity, offering firsthand insights into nan region’s efforts toward preserving some its earthy situation and section traditions.

In summation to taste displays, nan Sabah Tourism Board will besides item its increasing portfolio of community-based tourism offerings. By moving pinch section recreation agents and operators, Sabah intends to supply travelers pinch experiences that spell beyond accepted tourism, allowing them to prosecute pinch nan region’s practice successful a deeper, much meaningful way.

Exciting Offers and Activities for Visitors

The Sabah Tourism Board’s information successful nan adjacent will besides characteristic typical recreation deals, including exclusive discounts and rate vouchers for those booking a sojourn to Sabah. A typical virtual reality (VR) 360° showcase will let attendees to research nan state’s stunning landscapes and taste landmarks from nan comfortableness of nan fairgrounds. For those eager to unafraid a trip, breathtaking prizes specified arsenic recreation packages and Sabah-themed merchandise will besides beryllium up for grabs done nosy and engaging activities.

Convenience and Accessibility for Visitors

To guarantee an enjoyable and hassle-free experience, nan MATTA Fair offers free admittance to nan nationalist and will tally from 10 americium to 9 p.m. passim nan weekend. For those walking to nan fair, complimentary shuttle services will beryllium disposable from cardinal locations specified arsenic KL Sentral and Sunway Putra Mall to MITEC. Additionally, parking accommodation astatine nan South Entrance basement successful MITEC, nan MITI basement, and MATRADE unfastened parking will guarantee convenience for visitors arriving by car.

Sabah’s Growing Appeal arsenic a Sustainable Travel Destination

Sabah’s continued occurrence astatine MATTA fairs is simply a nonstop reflection of nan region’s committedness to sustainable tourism and community-based recreation experiences. As travelers progressively activity destinations that align pinch their values, Sabah’s efforts to connection authentic, immersive, and responsible tourism options person positioned it arsenic a leader successful Malaysia’s tourism landscape. Whether visitors are looking to hike done rainforests, observe unsocial wildlife, aliases research taste practice sites, Sabah has thing to connection each type of traveler.

With its divers tourism offerings, Sabah is poised to support its position arsenic a favourite destination for some section and world visitors successful nan years to come. As nan authorities showcases its earthy beauty and taste richness astatine nan upcoming MATTA Fair, it is clear that Sabah is connected way to go 1 of Asia’s starring eco-tourism hubs.

The Bottom Line

The 57th MATTA Fair promises to ignite wanderlust crossed nan nation, and each eyes will beryllium connected Sabah, Malaysia’s prima attraction this year. The state’s rich | tapestry of rainforest, coral reefs, and surviving traditions will beryllium connected full, glorious display, backed by its patient committedness to support tourism gentle connected nan planet. Fairgoers tin dive into typical fares, hands-on workshops, and storytelling sessions that radiance a ray connected Sabah’s out-of-the-ordinary adventures. Thanks to its clasp of eco-trekking and village-led conservation, Sabah is fresh to triumph complete nan curious-hearted traveler who wants each travel to time off a affirmative trace behind.