Marriott Celebrates Record Year Of Growth In Cala Region With 94 New Deals And Nearly 40 New Properties

Published on March 4, 2026

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Marriott International achieved its highest-ever capacity during 2023 successful nan Caribbean and Latin America (CALA) region by announcing its upcoming edifice description plans and signing contracts for 2025. Marriott expanded its beingness successful nan region done 94 signed deals and 40 caller properties, which included luxury resorts, midscale options and all-inclusive offerings.

Remarkable Growth successful Deals and New Properties

In 2025, Marriott signed a full of 94 deals successful nan CALA region, adding a important 10,461 rooms to nan pipeline. This marks a 40 percent increase successful signed transactions and much than a 30 percent increase successful nan number of rooms compared to 2024, cementing Marriott’s position arsenic nan largest edifice institution successful nan region. By nan extremity of nan year, Marriott’s location footprint had expanded to 555 unfastened properties crossed 37 countries and territories, pinch much than 95,000 rooms disposable to meet nan increasing request for divers accommodation options.

Marriott’s Strategic Expansion successful CALA

The description highlights Marriott’s elasticity and committedness to adapting its offerings to meet nan evolving needs of some owners and travelers. According to Brian King, President of Enterprise Transformation and nan CALA region, Marriott has focused connected responding to nan changing preferences of travelers by offering a broad portfolio. From luxury resorts to midscale solutions, Marriott’s offerings cater to a wide scope of guests. This maturation reflects Marriott’s successful collaboration pinch its partners and stakeholders.

In summation to nan properties, astir 30 properties and 3,000 rooms were signed done conversion deals. This conversion exemplary underscores Marriott’s expertise to efficiently renovate and rebrand existing hotels, unlocking worth for owners. By nan extremity of 2025, Marriott had a pipeline of 45 conversion projects, representing more than 6,000 rooms crossed nan region.

Luxury and All-Inclusive Growth

A standout characteristic of Marriott’s description is its attraction connected nan luxury and all-inclusive segments. Marriott accrued its luxury portfolio successful CALA pinch nan opening of Nekajui, a Ritz-Carlton Reserve successful Costa Rica, and Siari, a Ritz-Carlton Reserve successful Mexico. These openings cater to luxury travelers seeking exclusive escapes successful distant and breathtaking destinations.

Marriott’s luxury description is further exemplified by nan upcoming openings of Ritz-Carlton Reserve successful Southern Eleuthera, Bahamas and Bvlgari Resort & Residences successful Cave, Exuma, some slated for 2029. Additionally, nan company’s all-inclusive portfolio saw nan summation of respective properties, including nan W Punta Cana Adult All-Inclusive, which is nan first-ever all-inclusive W Hotel. Marriott’s occurrence successful nan all-inclusive conception underscores its committedness to providing elevated, immersive experiences for travelers crossed nan region.

Midscale Segment Momentum pinch City Express by Marriott

In parallel pinch luxury growth, Marriott’s midscale segment besides knowledgeable awesome improvement successful 2025, driven by nan occurrence of nan City Express by Marriott brand. Marriott signed 28 deals for 3,188 rooms successful nan midscale category. Notably, nan marque is expanding into seven caller markets, including Argentina, Brazil, Dominican Republic, and Mexico. The City Express by Marriott marque now has astir 150 hotels crossed CALA, pinch a pipeline of 46 deals for nan future, adding complete 5,200 rooms.

Marriott’s committedness to Brazil remains a cornerstone of its strategy, pinch nan state serving arsenic a key market. In 2025, Marriott signed 13 caller deals successful Brazil, marking nan brand’s increasing beingness crossed nan country. The City Express by Marriott marque is group to grow further successful Brazil’s Northeast, pinch a multi-unit agreement that will adhd 30 caller properties complete nan adjacent 15 years.

Brazil’s Strategic Importance successful Marriott’s CALA Expansion

As Brazil remains 1 of Marriott’s astir important markets, nan institution has tailored its improvement strategy to see a operation of resorts, upper-upscale, and midscale hotels. Recent openings specified arsenic The Westin São Paulo successful June 2025 and nan upcoming Tropical Hotel da Amazônia, a Tribute Portfolio Hotel, reenforce Marriott’s committedness to enhancing its beingness successful this fast-growing market. Marriott is besides making important strides successful leisure improvement successful Brazil, pinch properties for illustration The Westin João Pessoa, an all-inclusive resort, expected to unfastened successful 2026.

Marriott’s Ongoing Commitment to Elevating Hospitality successful CALA

Marriott continues to elevate nan Caribbean and Latin America region pinch a divers portfolio that meets nan varied needs of travelers. From luxury and all-inclusive resorts to midscale options, Marriott’s maturation underscores nan adaptability of its brands and its expertise to present exceptional experiences successful each destination. The institution remains dedicated to supporting edifice owners and expanding opportunities for finance successful nan region.

Marriott’s Momentum Continues into 2026 and Beyond

Marriott achieved its first activity position successful nan CALA region done its 2025 performance, which showed important maturation and operational development. The company’s capacity crossed its full scope of edifice segments, from luxury resorts to midscale hotels, proves Marriott delivers exceptional customer work done its adaptable business model. Marriott will support its business maturation successful Caribbean and Latin American markets done its accrued operational beingness and its processing postulation of City Express by Marriott hotels and caller premium edifice products..