Marga Prohens Puts Mallorca On The Map At London’s World Travel Market 2025

Mallorca made waves successful nan UK superior this week arsenic Marga Prohens, President of nan Balearic Government, presented nan islands’ caller tourism guidance astatine London’s World Travel Market (WTM) – 1 of nan astir prestigious events successful world travel.

Speaking earlier starring British circuit operators and world media, Prohens revealed what she called a “sea change” successful visitant behaviour from nan UK market. She noted that while location had been a flimsy dip successful numbers during nan engaged summertime months, location had been a crisp summation successful arrivals during September, October and November – a displacement her authorities wholeheartedly welcomes.

“This is what we want,” said Prohens, explaining that nan Balearic Government’s extremity is to easiness overcrowding during highest play while encouraging recreation successful nan quieter months. The attack is cardinal to Mallorca’s semipermanent sustainability plan, which intends to equilibrium tourism pinch value of life for residents and biology protection.

A caller tourism exemplary for nan Balearics

At WTM London, Prohens outlined a early wherever culture, creation and productivity play a starring domiciled successful Mallorca’s visitant experience. Moving distant from nan accepted sun-and-sand narrative, nan islands are embracing a much diverse, experience-led tourism exemplary that attracts discerning travellers looking for authenticity and inspiration.

She highlighted nan world occurrence of nan caller Miró accumulation successful London, celebrating nan life and bequest of Mallorca-based creator Joan Miró. The event, she said, exemplifies really taste initiatives tin boost nan islands’ world floor plan and create meaningful connections pinch audiences beyond nan Mediterranean.

“This is portion of our early plan,” Prohens explained, stressing that Mallorca’s creator practice – from Miró’s workplace successful Cala Major to modern creation spaces successful Palma – forms a captious pillar of nan region’s rebranding arsenic a imaginative and cosmopolitan destination.

Her remarks struck a chord pinch manufacture observers, galore of whom position nan Balearics’ strategy arsenic a timely consequence to world calls for much sustainable, culture-driven tourism. Expats successful Spain and long-time visitors to nan land are besides apt to invited this evolution, which prioritises value complete amount and places nan organization astatine nan bosom of nan tourism experience.

British bookings stay strong

Despite nan displacement successful messaging, Mallorca’s entreaty successful nan British marketplace remains strong. Mark Tanzer, President of nan Association of British Travel Agents (ABTA), confirmed that early vacation bookings are performing well, reflecting continued assurance successful Mallorca arsenic 1 of Britain’s favourite destinations.

Tanzer was honoured astatine nan adjacent by Calvià Council, which presented him pinch an grant pursuing nan occurrence of ABTA’s yearly normal held successful Magaluf earlier this year. The arena brought hundreds of UK recreation professionals to nan land and further strengthened business ties betwixt nan Balearics and Britain.

Industry experts astatine WTM agreed that Mallorca’s evolving image – sophisticated, sustainable, and culturally vibrant – aligns perfectly pinch nan changing tastes of modern travellers. As Prohens made clear, nan Balearic Islands are not seeking much tourists, but amended balance: spreading visits crossed nan calendar, investing successful culture, and supporting communities that invited visitors year-round.

Putting Mallorca connected nan world map

For Marga Prohens, nan travel to London was astir much than promotion – it was astir positioning Mallorca arsenic a forward-thinking Mediterranean destination. By showcasing nan island’s committedness to sustainability and creativity, she reinforced nan connection that Mallorca’s early lies successful innovation, practice and community-centred tourism.

Her words captured nan tone of a caller Balearics – 1 wherever creation and civilization thrive alongside beautiful beaches and world-class hospitality.

As nan curtains closed connected this year’s World Travel Market, 1 point was clear: Mallorca is redefining its spot connected nan world tourism map, not only arsenic a summertime flight but arsenic a year-round destination that celebrates culture, quality and section life successful adjacent measure.