Manon Weiss Drives Netherlands Tourism Growth: Focus On Sustainability, Mice Events And Networking

Monday, July 21, 2025

Manon Weiss is simply a seasoned run marketer pinch a beardown inheritance successful tourism and contented marketing. Currently serving arsenic a Campaign Marketeer B2B astatine nan Netherlands Board of Tourism and Conventions (NBTC), Weiss has transitioned from promoting world destinations to focusing connected showcasing nan Netherlands arsenic a premier recreation destination.

Weiss began her profession successful nan tourism assemblage pinch TravelEssence Nederland and Little America Nederland, wherever she initially worked arsenic a contented marketer. Over time, she expanded her domiciled to see responsibilities arsenic a postulation and run coordinator, gaining valuable acquisition successful integer marketing, run execution, and assemblage engagement. Her activity progressive crafting compelling content, managing societal media platforms, and organizing events, each aimed astatine enhancing nan visibility of recreation destinations.

In February 2025, Weiss made a important profession move by joining NBTC arsenic a Campaign Marketeer B2B. This domiciled marked a displacement from promoting world destinations to focusing connected nan Netherlands, allowing her to leverage her expertise successful tourism trading to item nan unsocial attractions and experiences nan state offers to world audiences.

How are you uncovering nan show truthful far?
It’s really nice. This is really my first gathering show ever, and I’m having a awesome clip truthful far. I’m gathering truthful galore caller people. The arena is huge, and it’s been a awesome experience.

As a typical of nan Netherlands, what are you hoping to find present today?
We’re present pinch 10 partners, including venues and hotels, and our extremity is to meet group who are willing successful hosting their events successful nan Netherlands. It could beryllium thing from a convention to a firm meeting. We’re peculiarly focused connected connecting pinch professionals successful nan health, science, and tech industries, truthful we’re looking to web and build connections successful those sectors.

What do you deliberation nan Netherlands has to connection successful position of serving these kinds of markets?
The Netherlands is simply a mini country, but our large cities are very good connected. Public carrier plays a immense domiciled successful this—it’s easy to get from 1 metropolis to another, and it’s besides incredibly sustainable. You tin alert into 1 of our awesome airports, aliases moreover return a train from nan UK to get there. So nan accessibility and sustainability make it an perfect destination for events and conferences.

In position of nan MICE (Meetings, Incentives, Conferences, and Exhibitions) audience, wherever do you spot nan manufacture heading successful nan adjacent 5 years? What challenges do you deliberation nan assemblage faces?
Budget and sustainability are ever large topics, and while those tin beryllium challenging, they’re not intolerable to overcome. I deliberation successful nan future, it will beryllium awesome to big events that besides link pinch nan section community. Beyond biology sustainability, we should besides look astatine societal and economical sustainability, which could beryllium integrated into events. This would use not only nan tourism manufacture but nan section communities arsenic well.

The Netherlands is often seen arsenic a leader successful sustainability. What lessons do you deliberation different countries tin study from your efforts successful this area?
Collaboration and invention are key. In nan Netherlands, we activity very difficult connected sustainability, and we person galore smart group dedicated to making advancement successful this area. The occurrence we’ve seen is simply a consequence of beardown collaboration—when you activity pinch nan correct people, you tin spell really far. So, I deliberation different countries tin study from our accent connected teamwork and innovation.

Can you show america astir immoderate awesome upcoming events successful nan Netherlands that should beryllium connected nan world map?
Absolutely! One of nan awesome events we’ve conscionable hosted was nan NATO acme successful The Hague. Coming up successful October, we’ll person nan BMCA convening EMA successful Rotterdam. We’re proud to person our partner Poson present astatine nan guidelines pinch us, arsenic they are hosting nan event. There are besides galore much conferences happening passim nan Netherlands, truthful nan state continues to beryllium a hub for world events.