Lund Joins Visit Skåne To Strengthen Global Appeal: A Unified Marketing Effort To Boost Its International Tourism & Business Opportunities

Published on October 22, 2025

Skåne, Sweden’s southernmost region, is enhancing its world trading strategy pinch nan inclusion of Lund successful nan One Skåne Partnership. This description strengthens nan collaborative efforts betwixt Visit Skåne and nan 23 participating municipalities, up from conscionable eight. Lund’s engagement successful this partnership, facilitated done Visit Lund, adds important worth to nan initiative, broadening nan region’s entreaty to world visitors.

The Growth of One Skåne Partnership

The One Skåne Partnership, which intends to boost nan world nickname of Skåne arsenic a desirable recreation destination, has quickly expanded. The business now includes 23 of Skåne’s 33 municipalities, reflecting nan region’s agreed attack to world marketing. By combining resources and efforts, nan business leverages associated PR and trading campaigns to elevate Skåne’s floor plan abroad. This collaborative attack is designed to make tourism maturation and stimulate affirmative improvement successful nan section economy.

Lund’s summation to nan business is seen arsenic a important boost, pinch its beardown way grounds successful tourism marketing, peculiarly successful promoting nan city’s taste and gastronomic offerings. As portion of nan collaboration, Lund will thief style a much compelling and divers tourism proposition for imaginable visitors worldwide.

Strengthening Skåne’s International Presence

Lund’s inclusion successful nan business is expected to heighten nan attractiveness of Skåne successful overseas markets. The metropolis is renowned for its humanities charm, vibrant taste scene, and innovative industries, making it an perfect typical of Skåne’s divers appeal. Through Visit Lund’s extended acquisition successful promoting tourism, nan region tin now coming a much robust and charismatic offering to an world audience.

Max Granström, CEO of Visit Skåne AB, highlighted nan value of Lund’s involvement, noting that their beardown expertise successful tourism trading will thief broaden nan partnership’s reach. He emphasized that this collaboration will let Skåne to connection a much viable and divers tourism proposition, strengthening its position arsenic a premier destination for world travelers.

Successful Marketing Campaigns and Achievements

The Skåne Partnership has already seen awesome results successful world media. In 2025 alone, Skåne has been featured successful awesome world publications specified arsenic The Times, pinch articles highlighting nan region’s acold bath civilization and confederate Swedish vino tourism. These campaigns, including nan PR initiatives “The Map of Quietude” and its sequel “Stay Quiet,” person efficaciously captured nan liking of world audiences, boosting consciousness of nan region’s unsocial offerings.

By joining forces pinch Visit Skåne, Lund tin now pat into these successful campaigns, promoting nan city’s ain attractions—particularly its burgeoning nutrient and portion scene—to a world audience. This business will alteration Lund to further found itself arsenic a premier destination for gastronomic tourism, enhancing nan region’s wide appeal.

Lund’s Contribution to Skåne’s Tourism Growth

Per Welinder, CEO of Visit Lund, shared his excitement astir nan partnership, noting that Lund’s information will importantly boost nan city’s expertise to scope world audiences. He pointed retired that Lund’s efforts to beforehand itself arsenic a nutrient and portion destination will now beryllium amplified done nan associated trading initiatives pinch Visit Skåne. This collaboration will thief present Lund’s culinary experiences, from its renowned restaurants to section nutrient festivals, to nutrient lovers crossed nan globe.

Lund’s efforts are not constricted to nutrient tourism; nan metropolis besides plays a pivotal domiciled successful highlighting Skåne’s rich | taste and humanities offerings. Through nan partnership, Lund tin proceed to showcase its unsocial attractions—such arsenic its iconic medieval architecture, nan celebrated Lund Cathedral, and its cutting-edge investigation institutions—on nan world stage.

A Unified Approach to Regional Marketing

The description of nan One Skåne Partnership is simply a clear objection of nan region’s committedness to moving together to execute greater occurrence successful world tourism marketing. By pooling resources and aligning trading strategies, nan municipalities of Skåne tin collectively compete connected a world scale, showcasing their divers landscapes, taste heritage, and economical potential.

This unified attack will not only heighten Skåne’s visibility but besides support section businesses and tourism operators by attracting much world visitors. From nan bustling streets of Lund to nan serene beauty of Skåne’s countryside, nan region is well-positioned to connection a wide assortment of experiences that will entreaty to visitors worldwide.

Skåne’s Future successful International Tourism

Lund’s joining of nan One Skåne Partnership marks a important measurement guardant successful nan region’s world trading efforts. By bringing together municipalities pinch a shared extremity of promoting Skåne arsenic a apical destination, nan business is group to thrust maturation and improvement successful nan tourism sector. With nan mixed strengths of Lund, Malmö, and different Skåne municipalities, nan region is poised to summation its world beingness and pull much world visitors.

This collaboration not only strengthens nan tourism assemblage but besides highlights Skåne’s imaginable arsenic an finance hub, showcasing nan region’s divers strengths successful culture, education, business, and innovation. As nan business continues to grow, Skåne’s position connected nan world representation will undoubtedly go moreover much prominent, offering breathtaking opportunities for some visitors and investors alike.