Live Music And Travel: Research Shows Fans Spending More On Trips To See Their Favorite Artists

Published on November 20, 2025

Live intermezo is now a driving unit down accrued recreation and accommodation spending, pinch a increasing number of euphony fans consenting to travel agelong distances to acquisition their favourite artists. A caller study from AEG Global Partnerships, based connected a study of 3,000 UK adults, highlights really unrecorded euphony experiences person go intertwined pinch travel, pinch fans dedicating important clip and money to be concerts and festivals crossed nan globe.

The findings, portion of nan Live Effect report, show really unrecorded intermezo is transforming from a elemental nighttime retired into a full-scale recreation experience. The study reveals that astir half of concert-goers (49%) person specifically booked travel, including flights and trains, to be a gig, while 40% of show attendees besides scheme their recreation accordingly. With global fandom growing, much than 35% of respondents person traveled complete 100 miles to be unrecorded events, while astir 19% person moreover crossed world borders to spot concerts and festivals.

The findings underscore a major shift successful really group are approaching entertainment. No longer is attending a gig conscionable astir nan show itself; it’s now a portion of a broader journey—one that includes hotel stays, transportation arrangements, and, importantly, nan affectional acquisition that unrecorded events provide.

The Growing Connection Between Live Music and Travel

The results of AEG’s study overgarment a clear image of nan deepening relationship betwixt recreation and unrecorded entertainment. More than a 3rd of concert-goers (35%) person incorporated accommodation into their unrecorded euphony recreation plans, pinch galore spending complete £100 connected lodging for a azygous event. Music fans are consenting to salary for a much broad experience, pinch 38% of respondents spending betwixt £101 and £200 connected accommodation complete nan past 3 years.

In fact, 23% of fans typically book their accommodations anyplace from six to 12 months successful advance, showing really earnestly group return these trips. The semipermanent readying process besides reflects a displacement toward personalized recreation experiences, wherever fans not only want to spot their favourite creator but besides immerse themselves afloat successful nan destination’s civilization and atmosphere.

The Impact connected Business Travel and Tourism

This changing scenery is proving to beryllium a game-changer for tourism and business travel alike. Travel operators, including airlines and edifice chains, are taking statement of nan increasing inclination and catering to nan needs of unrecorded euphony fans. There’s a increasing request for music tourism packages that see accommodation, transportation, and moreover tourist experiences tied to nan concerts and festivals.

For tourists, unrecorded events are now a awesome tie for vacation planning. They not only connection an flight into caller philharmonic worlds but besides alteration travelers to research caller cities and cultures. Some concertgoers scheme full vacations astir euphony events, choosing to enactment longer successful nan destination, research adjacent attractions, and return successful nan section culture.

For business travelers, nan expanding relationship betwixt live music and tourism provides a caller avenue to explore. Conferences aliases waste and acquisition shows paired pinch concerts could connection caller ways to heighten nan acquisition for world visitors, boosting some attendance and engagement.

Tips for Tourists: How to Get nan Most Out of Live Music and Travel

1. Book Early for Concerts and Accommodation:
   As recreation for concerts and festivals increases, early booking is important to securing nan champion deals connected some tickets and accommodation. Many fans now book six to 12 months successful advance, truthful guarantee you are up of nan curve to get nan champion rates.
2. Combine Concerts pinch Local Exploration:
   When readying your recreation astir a concert, return nan opportunity to research nan destination. Many cities pinch awesome unrecorded euphony events besides connection rich | taste experiences—think creation museums, section cuisine, and humanities sites.
3. Take Advantage of Packages:
   Consider booking holiday packages aliases music tourism deals that bundle tickets, accommodation, and transportation. This tin prevention you money while ensuring a seamless trip.
4. Travel Off-Peak for Better Deals:
   If your preferred performance falls during a high-demand period, see walking during off-peak times. This will not only make your travel much affordable but could besides let you to bask nan destination without nan emblematic tourer crowds.
5. Stay Flexible pinch Your Travel Plans:
   Events tin beryllium taxable to delays, cancellations, aliases changes, truthful support your recreation arrangements flexible. Booking refundable tickets and staying successful accommodations pinch a elastic cancellation argumentation is ever a wise move for unpredictable circumstances.

The Emotional Significance of Live Music for Fans

Despite nan economical challenges posed by rising surviving costs, 46% of fans proceed to prioritize spending connected live euphony events. This affectional relationship is profoundly embedded successful nan experience. For many, attending a performance aliases show is not conscionable astir seeing an creator perform, but astir creating memories, emotion a consciousness of belonging, and connecting pinch others done shared philharmonic experiences. This affectional facet has profound benefits for brands and sponsors, arsenic 49% of fans study making purchases influenced by a brand’s relation pinch unrecorded events, peculiarly among Gen Z (73%) and Millennials (65%).

The emergence of music tourism besides signals nan increasing value of live entertainment arsenic an economical force. Fans are not only consenting to walk connected tickets but besides connected nan full experience, including travel, food, and accommodation, making it an basal portion of nan broader tourism economy.

Key Points to Remember

• Live euphony and travel person go profoundly intertwined, pinch 49% of concertgoers booking recreation for events.
• Accommodation has go a important portion of nan recreation experience, pinch 35% of fans arranging lodging for concerts.
• Music tourism has accrued globally, pinch fans consenting to recreation over 100 miles aliases moreover overseas for events.
• Businesses successful nan travel industry are seeing a boost from nan increasing fame of euphony events, pinch tourism packages and event-related travel connected nan rise.
• Fans prioritize unrecorded euphony experiences, pinch 46% consenting to walk connected concerts and festivals for nan joyousness and excitement they provide.

Final Thoughts for Travelers

For euphony fans, unrecorded intermezo has go an acquisition worthy walking for—transforming a elemental performance into a world journey. Whether it’s booking tickets for a favourite artist’s performance crossed nan world aliases walking to a show successful a caller city, nan music tourism boom is reshaping really we deliberation astir vacations. The affectional and taste value of these events ensures that fans are consenting to dedicate their time, energy, and money to create lasting memories. For some visitors and business travelers, live music is not conscionable an event—it’s an acquisition worthy investing in.

Disclaimer: The Attached Image successful This Article is AI Generated