Like Clockwork, Peacock Is Raising Subscription Prices Again

Peacock, NBCUniversal's streaming location for The Office and Love Island USA, is going to costs a bully spot much starting connected July 23, Variety reports. The streaming service's 2 existing tiers will costs an further $3 per month, and Peacock will besides commencement testing a cheaper $7.99 "Select" tier that includes entree to NBC and Bravo shows and a constricted number of titles from nan NBCUniversal backmost catalog.

With nan caller value hike, Peacock's ad-supported "Premium" scheme will spell from costing $8 per period to $11 per month, and nan "Premium Plus" plan, which features less ads, will spell from costing $14 per period to $17 per month. The discounted yearly subscription for nan Premium scheme is now $110 per year, while nan Premium Plus scheme is $170 per year. The updated subscription fees will spell into impact for caller and returning customers connected July 23, and connected August 22 for existent customers.

While these fees are still connected nan debased extremity of nan $25-per-month that Netflix charges for its astir premium tier, this is nan 3rd clip Peacock has raised prices successful nan past 3 years. The streaming service's cheapest scheme went from $5 to $6 per period in 2023, and past from $6 to $8 per period in 2024. At this complaint Peacock subscriptions will costs an further $4 successful 2026.

Peacock hasn't achieved nan aforesaid level of captious acclaim arsenic competitors for illustration HBO Max aliases Netflix, but nan timing of its value hike does travel a caller basking streak. The astir caller play of Love Island USA, which streams exclusively connected Peacock, was hugely popular. Nielsen rated nan show arsenic "the No. 1 most-watched streaming reality series" aggregate weeks successful a statement successful June, according to NBCUniversal, and nan show became Peacock's "most-watched intermezo bid connected mobile devices, pinch astir 30 percent of viewership happening connected phones and tablets."

Testing retired nan caller Peacock Select scheme seems for illustration a further effort to capitalize connected that reality TV-focused audience. If you're willing successful Bravo and immoderate shows are exclusive to Peacock, you tin salary $8 and get a immense room of episodes to watch.