Laura Ashley Makes High Street Comeback With New Flagship Store

Published on September 15, 2025

Laura Ashley, nan beloved British sanction synonymous pinch floral prints and timeless elegance, is preparing to reclaim its rightful abstraction connected nan precocious thoroughfare by welcoming its first full-store opening successful half a decade. The flagship destination will plaything unfastened connected September 20 sixth, 2025, nestled wrong nan Lakeside Retail Park successful Thurrock. Situated 5 years aft nan marque streamlined its operations and shuttered its standalone sites successful 2020, this motorboat represents a decisive landmark successful nan revival of brick-and-mortar retail. Guests will observe a lovingly edited postulation of location ware, a complete sofa gallery, and an master interior consultancy that will respire caller life into nan timeless Laura Ashley aesthetic.

A New Chapter for Laura Ashley’s High Street Presence

Laura Ashley fans person been accustomed to shopping nan marque done store-within-store formats, specified arsenic nan West-field Shepherd’s Bush successful London. However, nan caller Thurrock shop will supply a much immersive shopping experience, reviving nan principle of Laura Ashley’s rich | heritage. The brand’s return to a standalone abstraction reflects nan increasing request for tactile, in-store shopping experiences arsenic good arsenic a desire to relive nan nostalgic charm of vintage designs that Laura Ashley has ever been known for.

The Store Experience: A Nod to Heritage and Innovation

The shop is group to captivate visitors pinch its nostalgic and stylish ambience, offering an extended scope of products that showcase nan brand’s 100-year-old legacy. Customers will beryllium capable to research made-to-measure fabrics, nan brand’s iconic wallpaper collections, arsenic good arsenic ornamental accessories, lighting, tableware, and soft furnishings. Women’s fashion, sleepwear, and girls deterioration will besides beryllium available, offering a broad shopping acquisition for each ages.

One of nan cardinal features of nan caller shop is nan dedicated Design Hub, which will alteration customers to immerse themselves successful nan world of Laura Ashley’s design. The shop is group to big various marque activation’s, merchandise launches, and creation events passim nan year. With Christmas conscionable astir nan corner, visitors will beryllium capable to shop Laura Ashley’s autumn and wintertime collections, on pinch previewing nan spring/summer 2026 range, which reimagines galore vintage designs successful tranquil bluish hues.

The Brand’s Legacy and Future Vision

The shop opening coincides pinch nan brand’s 100th anniversary, celebrating nan founder’s bequest and bringing nan nostalgic entreaty of vintage British creation backmost into nan spotlight. In statement pinch this milestone, Laura Ashley has launched nan Laura Ashley: 100 Years of an Icon run to honour its laminitis and history. As portion of this initiative, nan marque is committed to championing nan designers of nan future.

A notable illustration of this committedness is nan motorboat of a caller wallpaper and cloth postulation inspired by Britain’s wetlands, called The Waters Edge. Created by Swansea College of Art student Anna Eynon, this postulation is group to beryllium disposable successful nan caller Thurrock store. The preamble of this scope underscores Laura Ashley’s ongoing dedication to supporting emerging talent successful nan creation world.

A Boost for Local Tourism and Shopping Experiences

The opening of nan Laura Ashley flagship shop successful Thurrock is group to connection an breathtaking boost to section tourism and unit experiences. Thurrock, known for its shopping and leisure attractions, will now beryllium location to this iconic British brand, attracting some long-time fans of Laura Ashley and caller customers eager to acquisition its vintage-inspired offerings. The shop is strategically located astatine Lakeside Retail Park, 1 of nan region’s astir celebrated shopping destinations, which is expected to tie much visitors from surrounding areas, peculiarly arsenic nan vacation play approaches.

In summation to nan store’s unsocial shopping experience, nan opening of nan flagship location signals a broader inclination of brick-and-mortar stores making a comeback, particularly for brands pinch a rich | history for illustration Laura Ashley. The beingness of specified a marque tin heighten nan shopping scenery and create opportunities for further tourism-related activities successful Thurrock.

Laura Ashley’s High Street Revival

Laura Ashley’s planned comeback connected nan precocious thoroughfare feels for illustration nan curtain’s being lifted connected a segment galore thought was gone for good, and nan effects will spill good beyond nan shopping handbasket into nan wider Thurrock tourer circuit. The caller flagship will connection much than a locomotion done of curtains and china; it’s nan committedness of a doorway consecutive into nan brand’s story. Antique and millennial visitors alike will find mosaic tiles from nan original archives rubbing shoulders pinch caller floral, and erstwhile nan unit talk astir provenance and craftsmanship, they displacement from retailer to historian. This shop is some postcard-collage haunt and runway for nan adjacent chapter, for anyone wishing to switch mundane hustle for gentle time-slip tourer mode.