Lanzarote Hosts 30 North American Travel Agents To Boost High-value Tourism

Published on October 11, 2025

In a move designed to position Lanzarote arsenic a top-tier tourer destination for high-value travelers, nan land precocious hosted 30 recreation agents from Canada and nan USA. This initiative, organized by Lanzarote’s Cabildo Department of Overseas Promotion, is portion of a strategical effort to grow nan island’s entreaty beyond accepted European markets. As 1 of nan Canary Islands’ astir celebrated destinations, Lanzarote is progressively looking to North America, a marketplace pinch important imaginable for bringing successful affluent, high-spending tourists. This cautiously curated arena is portion of Lanzarote’s broader strategy to found itself arsenic a sustainable, luxury destination for those seeking much than conscionable sun and sand.

The purpose of this sojourn was not conscionable to summation nan number of visitors to nan land but to pull a much affluent, higher-spending demographic. Lanzarote hopes that by targeting top-tier North American recreation agents, it tin heighten its estimation arsenic a destination for quality, alternatively than mass, tourism. This attraction connected high-value visitors aligns pinch Lanzarote’s semipermanent sustainability goals and ensures that tourism contributes meaningfully to nan section system without overwhelming its earthy resources.

Objectives of nan Visit

The superior extremity of nan sojourn was to showcase Lanzarote’s unsocial offerings to influential North American recreation agents who tin successful move power early bookings for their clients. As Oswaldo Betancort, nan president of nan Cabildo of Lanzarote, explained, “We are focusing connected attracting high-value tourism from nan USA and Canada. This marketplace aligns perfectly pinch Lanzarote’s sustainable tourism model, and we are eager to diversify our visitant guidelines beyond accepted European travelers.”

Lanzarote’s efforts to displacement nan attraction from wide tourism to much sustainable, high-end travelers are rooted successful a nickname of nan island’s imaginable to cater to visitors looking for value experiences. This includes offering personalized services, top-tier accommodations, gourmet dining, and exclusive experiences, which person go progressively charismatic to visitors from North America.

A Focus connected Sustainable Tourism

Sustainable tourism has go 1 of Lanzarote’s guiding principles. The land is celebrated for its unsocial volcanic landscapes, beautiful beaches, and earthy parks, and preserving these areas while promoting tourism is simply a privilege for section authorities. Lanzarote’s tourism manufacture has made important strides toward sustainability, balancing nan desire for maturation pinch biology preservation.

The Cabildo’s efforts to beforehand Lanzarote to high-value visitors align pinch nan broader extremity of encouraging visitors who are much apt to admit nan island’s ecological value and who will prosecute pinch tourism successful a mode that supports semipermanent sustainability. As portion of their visit, nan recreation agents were introduced to Lanzarote’s innovative practices successful sustainable tourism, from eco-friendly resorts to conservation initiatives aimed astatine protecting nan island’s earthy beauty.

The Challenges of Attracting North American Tourists

Lanzarote has faced challenges successful attracting visitors from North America, chiefly owed to nan region and nan comparatively constricted formation options to nan land from awesome North American cities. While Lanzarote is simply a celebrated destination for European tourists, its geographic location disconnected nan northwest seashore of Africa presents logistical hurdles for North American travelers.

Direct flights to Lanzarote from nan USA and Canada are sparse, and long-haul flights often require a layover successful mainland Europe, which tin make nan land little convenient for imaginable visitors from North America. Additionally, nan emergence of replacement destinations successful nan Mediterranean and different parts of Europe has further intensified title for nan North American market.

Despite these challenges, Lanzarote has made important strides successful trading itself arsenic a destination for luxury and sustainable tourism. The caller efforts to prosecute North American recreation agents are portion of a broader strategy to create much nonstop formation routes from awesome North American cities, making it easier for travelers to sojourn nan island.

Conclusion

Lanzarote’s caller inaugural to big 30 North American recreation agents is simply a important measurement toward diversifying its tourism market. By focusing connected high-value visitors from nan USA and Canada, Lanzarote intends to unafraid its spot arsenic a apical luxury destination, combining earthy beauty, sustainable tourism, and unsocial experiences that cater to discerning travelers. While nan land faces challenges successful competing pinch different European destinations, its committedness to sustainable tourism and its efforts to amended accessibility are poised to make it a go-to destination for North American travelers seeking thing beyond nan ordinary.