Konstantinos Aretakis Discusses Alexander Beach Hotel’s Strategy For Growth And Innovation At Itb Berlin 2026

Tuesday, March 17, 2026

Image generated pinch Ai

At ITB Berlin 2026, Konstantinos Aretakis, nan Sales & Assistant Hotel Manager of Alexander Beach Hotel & Village Resort, shared valuable insights pinch TTW astir nan hotel’s maturation and early plans. Reflecting connected his domiciled wrong nan hotel, Konstantinas explained really nan edifice is focused connected offering a blend of luxury and section culture to pull high‑end guests, peculiarly from nan European market. He highlighted nan value of sustainable tourism practices and really nan edifice is progressively aligning its services to meet nan increasing request for eco‑friendly experiences. Konstantinas besides discussed nan challenges and opportunities for nan Greek hospitality sector amidst global competition, stressing nan request for continuous innovation successful work offerings to support impermanent satisfaction. During nan interview, he emphasized that ITB Berlin is simply a captious level for building connections pinch international partners and travel agencies, and he expressed excitement astir nan imaginable for collaborations that could heighten nan resort’s entreaty successful nan global market. Looking ahead, Konstantinas intends to fortify Alexander Beach Hotel & Village Resort’s position arsenic 1 of Crete’s premier luxury destinations, offering unforgettable experiences for guests seeking some comfort and taste immersion. The speech underscored nan hotel’s ongoing committedness to excellence and sustainability successful nan competitory hospitality landscape.

What are your superior strategies and objectives for Alexander Beach Hotel & Village Resort astatine this year’s ITB Berlin?
As I said, because we are coming from an land that has seasonal tourism, our main nonsubjective is to extend nan season. Instead of operating for only 7 months, we purpose to run for 8 — starting successful March aliases April and moving until precocious November. Right now, our attraction is to find 2 operators and partners who tin support this goal. Another cardinal nonsubjective is brand awareness. Even though we are well‑known successful nan German market, other promotion astatine exhibitions for illustration ITB helps summation visibility. Finally, we purpose to usage this level for networking, gathering accusation from collaborators, partners, and retailers astir nan existent marketplace business successful Crete and beyond.

With Germany being specified an important market, what circumstantial initiatives are you implementing to fortify your brand’s entreaty to modern German luxury travellers?
First, we judge successful giving clear, nonstop accusation to guests truthful they understand precisely what we connection and nan value of services they tin expect. That transparency, mixed pinch a high‑end product that meets existent marketplace trends, is basal to pull luxury travellers.

Beyond your halfway European base, which caller world regions are you prioritising to summation arrivals?
Obviously, nan German market is our number‑one privilege for Greece and Crete. The Swiss market is besides vital, followed by nan UK. Since we want Crete to go a year‑round destination, we’re not focusing connected 1 marketplace alone. We’re besides building consciousness of Crete among Southern European and Scandinavian markets, and we’ve seen huge imaginable from nan US and Canada. However, owed to geographical region and higher recreation costs from those regions, we prioritise European countries first.

How are you utilizing exertion to amended your operations and impermanent experience?
We administer accusation to guests digitally, and we already person AI chatbots connected our website. We usage a web app to present accusation straight to guests, and integer devices that item our best prices. Additionally, we employment classic integer trading tools specified arsenic Google Ads and SEO‑oriented strategies to amended our online visibility and hunt rankings.

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