Khaled El Sharbatly Appointed Director Of Guest Engagement At The First Group To Enhance Service Excellence

Published on October 22, 2025

The First Group is pleased to denote nan assignment of Khaled El Sharbatly arsenic nan caller Director of Guest Engagement. With complete 25 years of acquisition successful customer engagement, sales, reservations, and front office operations, Khaled brings a wealthiness of knowledge and activity to his caller role. His extended inheritance successful nan Middle East and Africa markets positions him to play a cardinal domiciled successful The First Group’s efforts to elevate impermanent restitution and thrust operational excellence crossed its properties.

A Wealth of Experience successful Customer Engagement

Khaled El Sharbatly’s profession spans much than two decades, during which he has held activity positions astatine immoderate of nan astir renowned edifice brands successful nan Middle East and Africa. Most recently, Khaled spent 15 years astatine Marriott International, wherever he served successful respective cardinal activity roles, including managing nan Dubai Customer Engagement Centre (CEC). In this position, he oversaw central reservations operations for astir 70 hotels crossed the UAE and Saudi Arabia.

Throughout his tenure astatine Marriott, Khaled earned galore accolades for his exceptional leadership, including nan Reservations Team of nan Year Award and nan Associates Engagement Survey Award. His squad achieved outstanding results, including reaching 135% of their enrollment targets successful 2024 and securing nan number 1 world ranking crossed nan full Marriott edifice group. Khaled’s expertise to thrust results and build high-performing teams has been a hallmark of his career, and he is now poised to bring that expertise to The First Group.

Strengthening Guest Engagement Across The First Group’s Portfolio

As Director of Guest Engagement, Khaled’s superior work will beryllium to activity intimately pinch The First Group’s reservations teams, revenue management, sales, marketing, and food & beverage divisions to streamline operations and heighten collaboration. His activity will guarantee that nan highest service standards are maintained crossed nan company’s portfolio of hotels, improving guest satisfaction and driving semipermanent business success.

Khaled’s expertise successful customer engagement and sales will beryllium important successful processing strategies that foster deeper relationships pinch guests and promote loyalty. By focusing connected optimizing nan guest experience, Khaled will thief The First Group support a competitory separator successful a quickly evolving hospitality market, ensuring that guests person exceptional work and memorable stays astatine each properties.

Focus connected Market Expansion and Service Excellence

In his caller role, Khaled will besides play a cardinal portion successful The First Group’s efforts to grow its footprint successful Dubai and beyond. His acquisition pinch customer engagement and his knowing of nan region’s divers marketplace will let him to create targeted strategies that pull a broader audience. By strengthening The First Group’s brand presence and enhancing nan impermanent experience, Khaled will lend importantly to nan company’s growth.

Additionally, Khaled’s activity will beryllium integral to driving service excellence crossed nan company’s properties. His heavy knowing of hotel operations and his passion for creating affirmative guest experiences will thief The First Group heighten its estimation arsenic a starring hospitality supplier successful nan region.

A Proven Leader successful Operational Excellence

Khaled’s occurrence successful starring ample teams and delivering exceptional results stems from his expertise to equilibrium operational efficiency pinch a beardown attraction connected customer service. His activity accuracy is centered astir continuous improvement, and he is known for driving innovative solutions that heighten some work transportation and profitability. Khaled’s attack will guarantee that The First Group not only meets but exceeds nan expectations of its guests, contributing to nan group’s continued success.

Throughout his career, Khaled has consistently demonstrated a keen expertise to negociate and amended operational performance while delivering fantabulous guest service. At The First Group, he will use this expertise to optimize operations, boost revenue, and create a seamless acquisition for guests from check-in to check-out.

Fostering Collaboration Across Divisions

A cardinal constituent of Khaled’s domiciled will beryllium fostering a civilization of collaboration crossed nan company’s various departments. By moving intimately pinch teams crossed sales, marketing, and food and beverage, Khaled will guarantee that each section is aligned successful its ngo to heighten nan guest experience and thrust business growth. His expertise to break down silos and promote cross-functional teamwork will beryllium captious successful achieving The First Group’s strategical goals.

His extended acquisition successful managing corporate-level strategies crossed multiple properties will let him to bring a broad attack to The First Group’s operations, ensuring consistency and ratio crossed nan company’s portfolio.

A Bright Future for The First Group

Khaled El Sharbatly’s assignment arsenic Director of Guest Engagement marks an breathtaking caller section for The First Group. His extended experience, proven leadership, and dedication to delivering exceptional impermanent experiences make him nan perfect campaigner to lead nan company’s efforts to heighten its work offering and thrust growth. Under his leadership, The First Group is poised for continued success, pinch a attraction connected providing outstanding hospitality and strengthening its beingness successful nan competitory hospitality market.

By focusing connected innovation, operational excellence, and collaboration, Khaled will play a cardinal domiciled successful driving The First Group’s ngo to present value for its customers, employees, and stakeholders. As nan institution continues to grow and refine its offerings, Khaled’s activity will beryllium instrumental successful ensuring nan semipermanent occurrence of The First Group.